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Alcatel One Touch Idol coming to the U.S. for $299

Looking for a cheap, unlocked smartphone around the $300 mark? Alcatel is hoping you will consider its One Touch Idol, which is now arriving to the U.S. market.
May 29, 2013

Looking for a cheap, unlocked smartphone around the $300 mark? Alcatel is hoping you will consider its One Touch Idol ($299), which is now making its way over to the United States for sale directly via Alcatel’s website.

The big question is whether you should care. In a pre-Nexus 4 world? Sure, it might have been worth giving it a glance. Unfortunately, the Nexus 4 has really changed the way we think about off-contract handsets. We just expect more at this point, even if that is a bit unfair, considering it is difficult to compete with the Nexus’ pricing.

The One Touch Idol features a 4.7-inch display with a 540 x 960 resolution and is powered by a dual-core 1GHz processor. Other specs include 512MB RAM, a 2MP front cam, 8MP rear cam, 4GB storage, microSD and Android 4.1 Jelly Bean.

We don’t want to tell you what you should or should buy, but unless you REALLY care about microSD and its splash resistance capability, this just doesn’t seem like anything worth getting excited over. While we’d like to see more from Alcatel in the states (like maybe the One Touch Idol Ultra), the company needs to learn how to be a bit more aggressive with its pricing.

If this was $200 or less, it wouldn’t be too hard to recommend to those that just need a phone that works, without all the extra trimmings. As it stands, I can’t see this selling, even with Iron Man himself directly approving of the phone. What do you think, is there any reason you could think of that would make this phone worth picking up?

ALCATEL ONE TOUCH broadens smartphone category by delivering impressive style and practical technology at an affordable price with the ONE TOUCH IDOL.

Irvine, Calif. – May 30, 2013 — ALCATEL ONE TOUCH, a mobile device brand under TCL Communication, today announced the world’s lightest 4.7 inch-display smartphone, the ONE TOUCH Idol, is now available for purchase in the U.S. at for $299. The unlocked device works on most GSM networks and is the first of the IDOL smartphone family to arrive in the U.S. The ONE TOUCH IDOL appeals to consumers who are looking for style, great design and uncomplicated technology.

Currently ranked #7 in worldwide shipments of mobile devices (Gartner 1Q13), ALCATEL ONE TOUCH has become one of the fastest growing OEMs in the world. Through a continued commitment to its brand promise of well designed, stylish products at affordable prices, with no compromise on quality or customer experience, ALCATEL ONE TOUCH has widened the U.S. smartphone market by providing the next generation of options to consumers and carriers.

“Making the ONE TOUCH IDOL smartphone available in the U.S. is part of the company’s objective to deliver innovative design and smart technology to everyone,” said Steve Cistulli, Senior Vice President of North America for ALCATEL ONE TOUCH. “Pragmatic shoppers and those looking to make their first smartphone purchase, now have the option to choose a device that has both great looks and has features normally reserved for higher priced smartphones.”

The ONE TOUCH IDOl weighs in at a mere 3.88 oz (110 grams) and delivers best-in-class value, reliability and style. The smartphone’s durable, scratch-resistant glass, anti-virus software and all-over splash-proof water protection allows it to standup to everyday wear-and-tear for the long haul.