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Adidas Photo Print lets you customize sneakers with selfies and pictures of food

Adidas is gearing up to release an app that will allow you to upload full-color images taken from your phone and use them to customize your sneakers. Yes, it's as strange as it sounds.
By
May 16, 2014
sneakers

Sneakers (and shoes in general) have went through some interesting fads and phases over the year: light-up sneakers, pump sneakers, sneakers with pivoting balls in them and the list goes on. You know what we’ve been missing all these years, though? Yup, the ability to customize our shoes with selfies and pictures of our favorite meals, taken straight from our smartphones.

Okay, sarcasm aside, that’s exactly what Adidas is bringing our way with an upcoming Android app called “Adidas Photo Print” that is expected to hit this August. Basically the app makes it possible to upload photos to customize a pair of ZX Flux shoes with the image of your choice. While you can probably use any photo taken on your phone, Adidas seems to be promoting Instagram for it in it’s initial teaser (seen below).

As you can imagine, this will result in either some really one-of-a-kind awesome shoes, or some very horrible looking ones. We have to wonder what’s the point. But then again, you don’t have to have much of a point to become trendy and fad-worthy (just ask Flappy Bird).

What do you think of Adidas new shoe customizing plans, a great idea or an absolutely stupid one?