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Ascentive

Strategy Analytics recently released a study showing that nearly 1 in 4 Android users are in the category known as a “Power User.”

The study divided over one million individual applications (from more than 1500 Android phones in the US) into three profiles after adding up data estimates which included combined activity on Wi-Fi and Cellular networks:

  • Light User segment consumes less than 50 MB per day,
  • Moderate Users between 50-300 MB per day, and
  • Power Users with daily use over 300 MB.

The results found that:

  • 66% are Moderate Users,
  • 23% are Power Users, and
  • 15% are Light Users.

Wi-Fi accounted for a significant portion of the data use and saw that Power Users used Wi-Fi 82% of the time.

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