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1.2 million smartwatch units to sell this year, forecast says

According to a recent forecast, smartwatch products will be growing up to over a million units shipped this year.
April 17, 2013
Pebble smartwatch

The smartwatch is a device on the rise this year, if we were to believe what an ABI Research forecast (press release below) says, with 1.2 million units expected to ship this year.

The degree of penetration smartphones have achieved (35 percent of customers opt for high-end devices, another study says), “a flourishing app ecosystem,” as well as the fact that that components are getting cheaper, are the main reasons behind ABI’s prediction.

Interestingly, the figure accounts for a third of the number of netbooks expected to ship this year. Another study, by IHS iSuppli quoted by the L.A. Times, says that netbook shipments in 2013 will be at 3.97 million (not surprising, considering the way PC sales have been declining).

We’ll see if the sales forecast comes true or not, but fact is that this year seems like it will be full of these devices. LG (which had such products in the past), Google, Apple and Microsoft are all said to be planning smartwatches, while crowd-funded projects like Pebble are already shipping. No reason why things shouldn’t be looking up for the smartwatch this year, and for Android to play a large part in the whole thing.

Do you think smartwatches will become increasingly popular in the future?


More Than One Million Smart Watches will be Shipped in 2013

London, United Kingdom – 16 Apr 2013 – Smart Watches have been around for the last decade. The wearable computing device has failed to take off for one reason or another: they looked ugly, were too bulky, had weak functionality, or the battery life was not good enough. However, over the last nine months a number of new smart watches have emerged that could change consumers’ perceptions. Market intelligence firm ABI Research projects more than 1.2 million smart watches will be shipped in 2013.

“The strong potential emergence of smart watches can be attributed to several reasons,” says senior analyst Joshua Flood. “Contributing factors include the high penetration of smartphones in many world markets, the wide availability and low cost of MEMS sensors, energy efficient connectivity technologies such as Bluetooth 4.0, and a flourishing app ecosystem.”

The wearable computing device can be split into four categories: notification types, voice operational smart watches, hybrid smart watches, and completely independent smart watches. Notification type devices are the MetaWatch and Cookoo smart watches, for example, offering alerts for incoming calls, messages and other notifications. Voice operational smart watches enable users to conduct calls and speak some commands via the device such as Martian’s smart watch.

Standalone smart watches with their own OS are moving beyond a smartphone accessory. With the potential to be purchased as a standalone product without the need for a smartphone, they offer high functionality and can connect to other consumer devices like audio speakers. A good example is the Italian smart watch maker, I’m Watch. Other good possible archetypes for this category could be Apple’s hotly anticipated iWatch, Samsung’s Galaxy Altius and Microsoft is also reportedly planning to release a new touch-enabled watch for its Windows-based smartphones and tablets. “Smart watches that replicate the functionality of a mobile handset or smartphone are not yet commercially feasible, though the technologies are certainly being prepared,” adds Flood.

ABI Research’s latest “Market Opportunities for Smart Watches” report analyzes and provides forecasts for the new wrist computing device. Regional device shipments and segmentation splits are also included in the report. It forms part of ABI Research’s Mobile Device Technologies Research Service.