With $321 million Q1 2012 revenues, Zynga is the top dog of Android games
With the notable exception of HTC, the start of the year has brought nothing but good news for many tech companies. Following this positive trend is Zynga, the leading game development company, which posted a record-breaking $321 million revenue in the first quarter of 2012, for a year-on-year improvement of 32%.
Zynga has other reasons to celebrate, as well – the number of daily active users across all the company’s games (games on Facebook included) increased by 6% to 65 million. Compared to Q1 2011, the number of monthly unique users has increased by 25% to 146 million. As for the number of monthly unique paying users, 3.5 million people didn’t mind paying for Zynga’s casual games in Q1 2012.
Added to the company’s roster of games in the first quarter of the year are six new titles, including Hidden Chronicles, Zynga Slingo, Scramble with Friends, Dream PetHousse, Dream Heights, and the highly addictive and hugely popular Draw Something.
Zynga also reported that the company had 21 million mobile daily active users in Q1 2012, a significant improvement over the 12 million mobile daily active users reached in previous quarter. Unsurprisingly, the bulk of the growth was supplied by Zynga Poker, Scramble with Friends, and Words with Friends. If you’re wondering why Draw Something isn’t on the list, it’s because the doodling game wasn’t part of Zynga’s lineup until quite late in the first quarter.
In a strategic shift, Zynga plans to increase monetization by introducing more in-app purchases, which have proven to be quite the money maker. The gaming company also plans to release more mobile games in 2012 to maintain its healthy growth, the latest one being ZombieSmash, which finally got ported to the Android platform.