While ZTE’s smartphone sales for this year are expected to top off at around 25 million, 10 million less than predicted, it seems to take more than that to take the wind out of the company’s sails. ZTE has announced that it expects to sell 50 million smartphones in 2013.
Executive Director for ZTE, He Shiyou, told Reuters that “We think next year will be very good (for smartphones).” That seems to be the case looking at the company’s sale projections for 2013, especially after failing to reach their goal for 2012.
While it may seem like a bold statement, it’s important to keep in mind that ZTE is the world’s fourth largest smartphone manufacturer, with around 7.5 percent market share. Even though they fell short of their goal for 2012, ZTE’s sales have grown dramatically each year.
In 2011, the company sold around 15 million phones, and in 2012 they sold 25 million phones. While the company would still need a big boost in sales to reach their goal of 50 million, it is not completely out of the realm of possibility.
ZTE seems to be putting a lot of faith in its Nubia line of high-end devices. There isn’t currently much known about this line, with the only announced device, the ZTE Z5, still being a bit of a mystery spec-wise. What we do know is that the phone will have a quad-core processor, 5-inch screen and a 13-megapixel camera.
With so little being known about its upcoming devices, whether ZTE will see a boost in sales as a result of the release of the Z5 remains to be seen. ZTE does continue to capture market share, however, so as ambitious as they may seem, the company’s expectations to sell 50 million phones in 2013 may turn out to be well founded.
Do you think that ZTE will reach its goal of selling 50 million phones in 2013? Or do you think that, like last year, they will fall short of their goal? Do you think the Z5 will bolster sales as much as ZTE hopes?