ZTE, as the fourth largest phone manufacturer in the world, means business. At Mobile World Congress in February, ZTE demonstrated that they were strongly committed to expanding their presence in the west.One phone in particular stood out – the 4.3 inch, beautifully designed ZTE Skate. Undoubtedly, while this phone is not being positioned as a premium superphone, it still comes with a feature-set that is likely to impress.
But, as we all know, time moves a lot faster in the world of mobile technology. ZTE is debuting yet another device, dubbed the ZTE Style S.
The news we have for you today is that ZTE will be launching a high-end Android-powered smartphone in the US sometime during the second half of this year. This device does look similar in many respects to the Skate, but is different in terms of processing power.
The real question is – how much? It seems like the Android smartphone space is getting pretty crowded these days. You might not know it – but ZTE is a huge company, and is likely to gain significant market share in the smartphone market this year. Most recently, I had a conversation with a phone aficionado, and we talked discussed the reason why people never buy phones outright. Of course, most of us buy phones on contract, and locked to one specific manufacturer because we don’t want to have to pay $500+ for a new device. We can expect a whole new level of competition between smartphones in 2011, and it’s company’s like ZTE that are likely to lead the trend by offering high quality products, and much more reasonable prices than what we are used to paying.
What are your thoughts on the current slew of handsets set to release in 2011 – would you try a new manufacturer if the price was right and it had good reviews? How about buying an unlocked phone ?
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Get the carriers out selling the phones completely, have standards throughout the world so one or two radio chips would work everywhere, and we would see direct competition from handset makes and prices would drop quickly. But the carriers have too much power and wont let that happen.
Though I think some of these Chinese companies that have been making all the devices for non-Chinese companies are soon going to start selling direct and cut out the big money making middle men.