YouTube is slowly replacing cable television. Especially with the rise of the Google TV. They may just be looking to take things a step further though. AdAge reports that YouTube will be expanding this spring by offering a premium subscription service for individual channels.
YouTube already offers paid content such as streaming movies and popular television shows. The company is looking to take paid content a step further though. It is said that they have reached out to a small group of producers asking that they create paid channels. These channels will reportedly cost viewers between $1 and $5 a month. At this point, this is just a experiment for YouTube. That is why the initial group of channels could be limited to 25.
Partners that take advantage of having a paid subscription will have the option to include ads. Revenue split between these channels and YouTube has been said to be similar to the current advertisement strategy with Google Adsense.
This is a great news for those who make YouTube a full time job. In fact, it may make it easier to get a full time job as a content creator on YouTube instead of having to depend on advertisers’ fluctuating pockets now. If YouTube extends this offer to all of its partners, would you be willing to pay between $1 and $5 for your favorite YouTube channels?