Xperia Z Ultra and SmartWatch 2 pricing for some European countries unveiled

by: Chris SmithJune 25, 2013

Sony Xperia Z Ultra press (4)

Pricing details for Sony’s newly announced Xperia Z Ultra smartphone and SmartWatch 2 smartwatch for certain European countries have been unveiled.

The two products were announced earlier today at Mobile Asia Expo, but the company did not mention any prices for either device. Sony did say that the Xperia Z Ultra will be available in the third quarter of the year, while the SmartWatch 2 would hit stores in September.

However, Sony France and Sony Netherlands have shared more details on Twitter and via local press releases, respectively, about the new devices.

Sony France said on Twitter that the Xperia Z Ultra will be available in the region in Q3 with prices starting at €729, or around $954:

Sony Netherlands said via a press release that the handset will be slightly cheaper in The Netherlands, at €719 or around $940.

Needless to say, these are the unlocked prices for the device, so you can expect the handset to be more affordable from mobile operators with new contracts.

Sony SmartWatch 2

Considering these prices, it’s probably safe to say that the Xperia Z Ultra will cost around 700 in Europe, so a $700 price for the U.S. should be expected.

Speaking about the U.S. market, it’ll be interesting to see whether the Xperia Z Ultra will be picked up by local carriers. Comparatively, the Xperia Z was initially available in the region only from Sony, with T-Mobile announcing it only about a week ago.

As for the Sony SmartWatch 2, it’s also Sony France that revealed its pricing. The new smartwatch will apparently cost €199, or around $260, and hit stores in late September in the country:

Are you interested in buying the Xperia Z Ultra and/or the SmartWatch 2?

  • Pradaman Shorey

    too much for both the watch and ultra.. pebble seems to be much cheaper.. $150…

    • SladeNoctis

      It’s cheaper doesn’t mean its better. And this is coming from a pebble user. Pebble lacks many features that even the 2nd gen Sony smartwatch has. What Sony needs to do is price it for $200 or preferably $150. And market it like crazy and take advantage of the hardly any serious competition(in terms of being massively distributed).

  • avo

    Not interested. Seems like a lot of money for something that merely eliminates the “trouble” of having to look at the phone for new messages and such. Without real innovation I don’t see a big market here.
    I’m sure that someone though, at some point, will deliver a smartwatch innovative enough to actually be interesting.

  • MasterMuffin

    I’m really interested in buying ZU, but the battery is just terrible. I really need to get some hands on to see if it truly is amazing enough

    • freedomspopular

      Yeah. I would have rather seen it at like 9 mm thick with a 4000+ mAH battery.

      And who on earth doesn’t put a flash on a smartphone nowadays?

      • MasterMuffin

        I know the answer: Sony!


  • Can’t believe how expensive they are. :/

  • mumusen

    Sony seems out of mind. effin phone doesn’t even have LED flash. and a thousand bucks for this shyt? oh sh*t

  • Bone

    Epic fail.