Sony’s Product Design Director Jun Katsunuma explained in an interview the design principles behind the latest smartphone announced by the company, the supersized Xperia Z Ultra.
From the looks of it, it seems that Sony is interested in applying some of the same design principles to multiple devices, while keeping in place differentiating elements for each of them:
At Sony, we need to bring some of that message with consistency. The Xperia Z, the Xperia Tablet Z and the Xperia Z Ultra are very strong in consistency, but of course, they have different propositions. So that's how we decide to use some different materials, different pigmentation and sometimes construction. Based on this product and based on our one design language, we really do some differentiation but with high consistency.Jun KatsunumaEngadget
Obviously, the Xperia Z Ultra is immediately compared to the Xperia Z smartphone and the Xperia Tablet Z tablet, Sony’s others 2013 flagship devices. But Jun told Engadget that the Xperia Z Ultra is not just a bigger version of the Xperia Z handset, as it features some unique elements.
When talking about the size (particularly width and thinness), “Jun said it was simply a matter of finding the largest panel that he could fit into the width plus a similar thickness of a passport,” which is something that travelers carry around, right next to a pen, which can be used as a stylus.
When looking at U.S. passport we found out that it measures 5 x 3.5 inches (or 127 x 88.9 mm) – that’s height and width when passport is closed. Comparatively, the Xperia Z Ultra measures 7.06 x 3.63 inches (or 179.4 x 92.2 mm), so it’s actually similar in width with a passport, although overall it’s a lot bigger than one. The thickness of the Xperia Z Ultra (0.26 inches or 6.5mm) is probably comparable to a passport’s thickness.
Jun explained that the Xperia Z Ultra uses aluminum in the side plates instead of the plastic or PMMA (transparent thermoplastic) used on other devices, which makes possible the “super thinness” of the device.
When it comes to color options, the Xperia Z Ultra will be available in black, white and purple, just like the Xperia Z, but the purple version will not get the same “glittery purple paint” as the Xperia Z – in case any of that matters to smartphone buyers.
More importantly, the Xperia Z Ultra does not come with Gorilla Glass, but the “glass on the new phone is just as strong,” according to Jun and his team.
That said, the Xperia Z Ultra is definitely a very interesting device when it comes to design and sports some interesting features, so the competition better make sure it’s ready for some tough competition in the supersized smartphone department.
Are you buying the Xperia Z Ultra this year?
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No room for a flash really
Don’t care what people say, I’m buying this.
Sony >>>>>>>>>>>>>>>>>> Samsung
Yea its kinda silly, even compared to the G2 prototype this is obviously the next best phablet. Just remember all the people that buy smartphones thinking its the best only to get it ass wrong. Battery wont be an issue, no flashlight is a easy compromise concidering the level of compromise on other prototype handsets. Cant wait to swap my Note 2 for this, good job Sony :-)
YEZZIR! The build quality looks solid as fook! Sony are really upping the anti this year right across the board!
Its a black rectangle…
I want battery, not anorexia.
dont care what people say, sony copy samsung
they dont copy samsung,they are just following the success of samsung in tablet and smartphone business…since TV ,digital camera profit is decreasing annually because of rising demand of consumer using their mobile to take picture…Sony is not a copy cat,Samsung is….
I’m a Nexus guy, but the Nexus 5 is going to have to be reeaallly sweet to keep me from seriously considering this one and flashing CM on it
phones coming out at an insane rate … this looks good but as Xperia Z it won’t be available in Canada so no
Apple is going to sue Sony for making their devices thinner than theirs
read steve jobs story and you will see how he was inspired by sony….and never apple will sue Sony…