Xperia Z sales look promising, but no milestone reached

by: Chris SmithFebruary 26, 2013

Sony Xperia Z vs Sony Xperia ZL [aa] (2)

The Sony Xperia Z is getting ready to start selling in 60 countries but the company is not ready to say whether it reached any important milestone, in the order of millions that is.

However, Sony Mobile’s head of Xperia marketing Calum MacDougall told Reuters that Xperia Z sales have “got off to a good start.”

In Germany, the Xperia Z sold out in two hours, while in France the company sold more Xperia Z units in a day via its online store than the number of total mobile devices sold in 12 weeks through the same channel.

In Japan, the Xperia Z sold over 150,000 units in the first week since launch, “taking a 24 percent market share straight away.” Sony appears ready to offer sales numbers only for Japan, Sony’s home turf, where the handset went first on sale.

Then again, this isn’t the first time we hear that the Xperia Z is popular in Japan and Europe. But what about the U.S.? The Xperia Z is not available in the America, a market without which Sony can’t really complete its mobile dreams.

Earlier this year, Sony did say it wants to focus on high-end and mid-ranged devices, and at the time we wondered whether the company aims to be the Apple of the Android ecosystem.

However, Sony is yet to prove it can sell a significant number of flagship devices, and it will have quite a difficult road ahead this year, as the Xperia Z will face some stiff competition from the HTC One, Samsung Galaxy S4 and Google X Phone, to name just a few of the most important Android handsets of the first half of the year.

Have you purchased an Xperia Z smartphone yet?

  • no i want G pro

  • cHRIS

    S4!!!!! NUFF SAID!!

  • O Bouzedi

    Yes I did, it’s such an amazing high quality headset!

  • roeshak

    Yes and loving it all the way. HTC one just didn’t quite do it for me and I’m no fan of plastic or cartoon graphics so GS4 was never an option. Sony should be commended, they overtook HTC last year in sales and market share without really having a significant presence in the US market. That says a lot about how badly HTC is doing. Don’t think the One will change that either. It’ll get HTC fanboys excited but that’s where it’ll stop. Just like the One X did.
    HTC problem is they just put the best of other manufactures in their devices and very little from themselves personally. Qualcomm 600, super LCD 3 ips 3 display etc but nothing of note from HTC.
    Sony has water and dust proofing , bravia engine as well as other little additions here and there. Samsung always has a lot of clever software tweaks especially the stuff they do with gesture controls. HTC? Nothing but blinkfeeds a bad idea and Zoe who’s novelty I expect will wear off rather rapidly. They have nothing to show but the specs included but the trouble is, the specs of the other phones are plenty fine. More than enough. We’ve reached a plateau now as far as technically specs go, it’s all about added features and ecosystem and that’s where HTC fall down miserably.
    Just my opinion though.