Sony’s Xperia Z proving popular in Europe and in Japan

by: Gary SimsFebruary 21, 2013

Sony-Xperia-ZJust a few days ago I wrote about the release of Sony’s new 5 inch full HD smartphone, the Xperia Z, in France and of Sony’s plans for the rest of Europe. Even though it has a price tag of €649, the full HD, quad-core Android smartphone sold out in just one day! For those in France who didn’t manage to get hold of one, the good news is that more stock is expected in just a week from now.

The success of the Xperia Z in France was mirrored in Japan. Reports from the Japanese press say that DoCoMo, the predominant mobile phone operator in the country, sold 140,000 units in the first week. DoCoMo sees this as a “fairly encouraging start.”

Clearly getting a full HD phone out into the market before Samsung is proving to be a successful strategy for Sony. But the cool display isn’t the only reason consumers are keen on this smartphone. Other neat things about this LTE 4G phone is that it is dust and water resistant, supports NFC, and packs 2GB of RAM. Importantly it also has support for a micro SD card, something many of the leading smartphones don’t have.

The 13.1MP camera with Exmor RS sensor is also proving to be a key selling point, with the HTC One switching to UltraPixels could it be that the lure of big megapixel numbers is still a key factor when people buy a smartphone?

So it looks like the Japanese and the French are giving the Sony Xperia Z a thumbs up, what about you? Will you be getting one?

  • I’ve had my pre-order in since this was first listed. Judging by the gleeful way the sales guy in our local Phones4U store produced a bowl of water and urged me to dunk their demo phone, it bodes well for UK sales when the phone gets it’s release next week.

  • Just ordered one from the Phonehouse, France, for 629,90€ with the charging dock in the box and the Sony NFC headset DR-BTN200M for free!! I’ll get it next week:)!!

  • Peter

    Same thing happened in Poland. Sold out in just one day, now people have to register and wait in lines to get one next week…

  • H-R-K

    i think sony will sell more this device…..