Xiaomi’s Mi3 sold out in 17 minutes in Malaysia

May 20, 2014

Xiaomi Hugo Lin Bin Malaysia en.miui.com

Update: according to official figures, Xiaomi sold 4,000 units in 17 minutes.

Xiaomi’s first phone in Malaysia went out of stock in less than 20 minutes, but that’s not the most important bit.

Xiaomi started selling the $280 Mi3 in Malaysia on May 20th and their web store ran out of  units in less than 20 minutes. There isn’t any official statement yet from Xiaomi regarding the actual number of phones sold, but according to some who attended their press event a day earlier, Xiaomi was preparing around 4000 Mi3s for the launch day. Even though this number might seem low, it is still pretty impressive, since Xiaomi is yet to bring their best selling Redmi to the country.

Xiaomi held a press and fan meet up-event at Kuala Lumpur’s G Tower on May 19th. At the event, Hugo Barra and Xiaomi’s President, Lin Bin, took to the stage and mentioned a number of key points.

Xiaomi sales and revenue slide

First of all, the reason the Redmi was not made available is because the successor, the Redmi 1S, will be launched next month.

The new model will come with a Snapdragon 400 processor instead of the Mediatek quad core chip that powered its predecessor. Due to Mediatek’s policy regarding source codes, Redmi/Hongmi owners have not been able to enjoy regular OTA updates that other Xiaomi phones are famous for. Switching to a Qualcomm chip should, in theory, help to alleviate this problem.

The more important bits though, were the following:

  • Xiaomi now has four authorized service centers in Malaysia, with more to come
  • Xiaomi is working with Malaysian telcos Celcom, Digi, and Maxis to offfer Xiaomi phones to a wider audience. Maxis is Malaysia’s largest cellular operator while Digi saw one of the biggest growth among Malaysian telcos in 2013.

One of Xiaomi’s biggest challenges in their bid to succeed outside China is the lack of brick and mortar presence. In Malaysia, Xiaomi showed glimpses of how they are going to tackle this issue.

Xiaomi official service centre malaysia2

Cooperating with local carriers will help Xiaomi put its products on display at each telco’s outlets in electronic malls throughout the country which, in turn, will increase the brand’s visibility among the non tech-savvy part of the population.

Furthermore, in South-East Asia, as in many other emerging markets, carriers don’t generally provide after-sales service. Availability of locally accessible service outlets is still one of the deciding factors to many consumers. Having four service centers up and running from day one is an indication that Xiaomi is on the right track.

Following Malaysia, Xiaomi is going to expand to India, Brazil, Russia, Indonesia, Thailand, Vietnam, Turkey, Mexico, and the Philippines. If your country’s on the list, you can expect to see Xiaomi taking similar steps as it did in Malaysia.

Comments

  • luqman_98

    Wow…… they’re (Xiaomi) as good as Oppo and Huawei (mostly for USB modems) in Malaysia.

  • da

    No google play, won’t buy it. And MiStore is full of pirated apps, as a dev, i suggest you not to buy it.

    • Me,You&I

      FYI, all Xiaomi phones destined for international markets are preloaded with Google services including Play. No problem accessing the official Play store. Plus MIUI is a very intuitive UI!

      • luqman_98

        True…. I concur.

      • Roy

        Support… Xiaomi…

  • Melad360

    spelling mistake, you said offfer in the bullets

  • Damon Salvador

    lol … 80 k – 1 lac Moto E units sold widin 16 hours in India. .

  • Jason45

    This is part of Xiaomi strategy. Selling phones in really small quantities so that tech sites can write an article that the phones have been sold in … minutes.

  • Jaime

    Cool, my country in on the list! I will now investigate some reviews to find out the quality of these devices!

  • LC

    their online website is a joke, in less than 2 minutes, most transaction hang and show out of stock, doubtful if there is indeed few thousand units available.