World War G: 20 injured after LG publicity stunt goes awry in Korea

August 12, 2013
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LG cancelled a nationwide marketing campaign after 20 people were injured while trying to win a free LG G2.

lg g2 world war g

They say there’s no such thing as bad publicity, though we have a feeling LG’s PR bosses aren’t that happy about this incident.

To promote its newly launched G2, LG set up an event called “G in the clouds” with a simple premise: to win a LG G2, participants had to recover coupons tied to helium-filled balloons. It sounds simple and relatively innocuous, right? A few lucky winners get a brand new G2, LG gets some much needed exposure, and everyone’s happy…

Except the whole affair didn’t go as LG had hoped it would. To maximize their chances to get that prized coupon, people brought various utensils to the event, such as butterfly nets and BB guns. You see where this is heading?

http://youtu.be/AWewOTjaef8

According to the Korea Times, 20 people were injured in the incident, though it’s not clear if the cause of the injuries was people shooting BB guns or just a good old fashioned prize-induced stampede.

For what is worth, LG announced it will support the medical expenses of those injured and that it will cancel events it originally planned to hold in other cities in Korea. More details at the source.

Comments

  • William Gauke

    G what a terrible plan….

  • Brody Boswell

    G-sus Christ!

  • ash71ish

    oo

    • Daniel DS

      More like – -

  • Jack Parker

    I wonder what the G forces were like

  • Kurtis Kelly

    Stupid Asians…

    • MasterMuffin

      You have commented 11 comments. 9 of them are “me wantz me never wins” comments to giveaways and 2 of them (including this) are just stupid hate comments. Good job

    • mumusen

      You mad bro?

    • Apple_Nexus

      Stupid racists…

  • mumusen

    Sh*t happens.. but what’s commendable is the responsibility LG took to take care of the injuried people, financially. And moreover canceling other planned events? Great job.

    bdw Bogdan, i love the way you write.

    • http://AndroidAuthority.com/ Bogdan Petrovan

      Thank you.

      • mumusen

        You’re most welcome.

  • superkiller

    Popular 3D racing game Flashout 2 is here

    windroidblog.blogspot.in/2013/08/popular-3d-racing-game-flashout-2-is.html

  • Rolfhu

    deep down we humans are still animals. To get something new and FREE, some people do a lot.Why they not covered the starting area of the balloons with security? The idea was that the balloons rise in the air…….or not?

  • OMGgary

    OMG2 !!!