Wired, The New Yorker to stop pushing Flipboard content due to poor ad sales
Just yesterday, Flipboard’s business was looking shiny and silky smooth as the popular news aggregation app announced a deal with the New York Times that would bring its users the full (Flipboard-formated) content from the prestigious paper.
But, as it turns out, not all publishers are happy with Flipboard. According to Ad Age, both Wired and The New Yorker will stop formatting their content for Flipboard, while also stopping the sale of ads. Granted, both publishers will still allow their headlines to be displayed in the app, but clicking the link will take you to their website content. These changes are expected to go into effect starting next month.
According to Howard Mittman from the Wired, the reason for this action is simple: take out the middle man. “If digital consumers want to interact with Wired, they can do so at Wired.com and not through an intermediary”, Mittman told Ad Age. Part of the same publication family (Condé Nast), Wired and The New Yorker have blamed poor ad sales for their move, although they have reportedly cited different nuances. While Wired claims that the ads are not providing the expected performance, the people from The New Yorker claim that extra resources are needed to sell Flipboard ads.
What’s interesting, however, is that other magazines from within the same group, such as Vanity Fair, Details, and Bon Apetit will continue their collaboration with Flipboard.
They claim ad sales are poor, but do you buy it? Let us know in the comment section below!