There are arguably only two mobile operating systems that really matter these days as far as market-share is concerned. As you probably guessed, we are talking about Android and iOS. Sure, there are other platforms like Blackberry and Windows Phone, but neither of these operating systems come close to the popularity of iOS and Android. Steve Ballmer claims this will all change with the recent release of Windows Phone 8.
According to Microsoft’s CEO, Windows Phone 8 might be small now but things are going to shift quickly. Here are Ballmer’s exact words:
With the work we have done with Nokia (NYSE:NOK), HTC, Samsung and others … there is now an opportunity to create really a strong third participant in the smartphone market.
We’re still relatively small … I expect the volumes on Windows Phone to really ramp quickly.
It’s not really surprising to see a CEO of a company defending its own product, but is there any truth to what he says? While Windows Phone 8 has probably generated more excitement so far than Windows Phone 7 ever did, it is too early to really say for sure. With the Redmond-based company spending billions on marketing for Windows 8 and Windows Phone 8, it isn’t surprising to see some hype for these products, but that doesn’t necessarily tell us what will happen in the long-term.
Will Windows Phone 8 jump ahead of Android or iOS? It is more than doubtful. That being said, Microsoft’s latest efforts could finally solidify Microsoft as a third-place contender in the mobile wars, especially if they end up releasing a Microsoft Surface phone as rumors suggest.
What do you think of Microsoft’s latest efforts? Are you curious about Windows 8 and Windows Phone 8 or are you more than happy to keep rocking Android?