One of the main Android rivals out there, in addition to iOS, is Microsoft’s Windows Phone platform, although the Redmond-based company has had little success in gaining significant market share in the smartphone business so far.
Nevertheless, Microsoft has been relentless on its Windows Phone effort and kept improving the platform, adding more apps to its app store and signing more partnerships with handset makers, the most famous being the Nokia deal. Even so, Windows Phone 7 and Windows Phone 7.5 handsets, despite offering some interesting features, have failed to conquer the heart and minds of buyers.
Engadget now reports that the company will offer us a “sneak peak” of the upcoming Windows Phone 8 operating system, also known as Apollo in the mobile world, during a special media event scheduled for June 20. However, a release date is not yet available for the new mobile OS, and a DigiTimes report suggests Microsoft is more interested in promoting Windows 8 which is due this fall, alongside with Windows 8 tablets.
Windows 8 is a major desktop refresh for the company’s top-selling product. In addition to “usual” desktop features, the new OS comes with a brand new user interface specifically crafted for future tablet use. This UI relies on the same Metro design that’s found on Windows Phone handsets, and Microsoft has high hopes for this mobile face of Windows 8, as it will finally give it a chance to enter the tablet business that's been so far dominated by Apple’s iPad.
According to DigiTimes, once Windows 8 tablet sales take off, Windows Phone 8 handsets would become a lot more popular with manufacturers, vendors, and most importantly, with the crowds. Care to disagree? Shout at us below!