As expected, Windows 8 tablets not price competitive with Android or iPad

by: LucianMay 18, 2012

Don’t say I didn’t warn you, but reports from Taiwan are now confirming what I’ve said since the beginning of this year. Windows 8 tablets will not be price competitive with Android tablets and the iPad, even for the ARM version, so expect the Intel tablets to cost even more.

ARM situation is very bad

Manufacturers from Taiwan are complaining that Windows 8 RT licenses will cost them $90-$100 per device. That may not seem that much at first (even though it should compared to Android, which is free), but this $100 comes on top of a cost of components of around $300 for an ARM tablet. So Microsoft is increasing the tablet’s price by 33% with their Windows 8 license.

Keep in mind that as a general rule of thumb, and unless the manufacturers are a very efficient supply-chain (like Apple) or unless they minimize their profit margins as much as possible, then the retail price of these consumer electronics products should cost around twice as much as the price for the components at retail. Because you still have to account for stuff like salaries, research, distribution, packaging, marketing, and finally the profit for the company.

So if they use $200 components, add the Windows 8 license of $100, and double up to get the retail price that’s $600 at a minimum for a Windows 8 ARM tablet that will not compete with the high-end Android tablets or the iPad in terms of specs and performance. To get the latest specs, including high-resolution displays like the one in iPad (which should appear for Android tablets soon, too), you need to pay at least $300 in components like Apple does.

Intel situation, even worse

Even so, if you add the Windows 8 price now, and double it up, you get an $800 tablet. But let’s be generous and say it’s only a $700 tablet – without LTE, and without any significant number of tablet apps (still talking about Windows RT tablets so far). Remember when Motorola tried putting a $700-$800 tablet sans apps on the market; remember the Xoom? That didn’t go so well, did it?

For Intel tablets, the situation is even worse. ARM chips at the high-end cost around $20-$25. A dual core Atom (which is what the first Windows 8 tablets will have) should cost up to $100 with its affiliated components. Again, when you double up these component costs, the number get pretty crazy, and if these tablets would have exactly the same specs, build material, slimness, etc, as the high-end ARM tablets and the iPad, the only way the manufacturers could make them cost only 50% more than the competitors, is by seriously undercutting their own profits.

Not much of a choice

So the customers of Windows 8 tablets will be stuck between getting a significantly more expensive Windows RT tablet that has about the same battery life as Android tablets and iPad. At least in theory it should work well, since I presume they removed some of the bloat from the x86 version, and it will only have to deal with light HTML5  apps anyway – or they will have to choose an even more expensive Atom tablet, quite likely twice as much as some high-end ARM tablets by then. This won’t even have anything close to retina display because Atom can’t handle such high resolutions (ironically, this might bring them in line with the ARM tablets pricing which do have high-resolution displays, but hopefully customers are smart enough to realize the difference).

windows 8 arm qualcommGranted, the x86 version will have more apps than the RT version, but those apps will not be optimized for touch, and perhaps even more importantly, they won’t be optimized for running on such low-end hardware. Why is it that Android or iOS apps can seem to run just as fast, if not faster than your normal programs on a quad core PC (which in theory, it should be 50x faster)? Because those are mobile apps, imagined and built to work on mobiles and be lean and fast.

The x86 Atom tablets will not benefit from that, and the experience should be as poor as it ever was on a Windows tablet – expecially a low-end one. I will safely assume that a $1200 Core i5 tablet, like the one they used to demo Windows 8 earlier this year, is out of the question for most people. Plus, the battery would last only 2-3 hours under heavy use.


I think there will be quite a few manufacturers pushing for Windows 8 tablets, because they are desperate for a successful alternative to the iPad, but I fear they will be disappointed when they realize most people won’t be interested in buying much more expensive tablets than what’s already available.

Microsoft made a mistake choosing Windows 8 instead of WP7 to be their tablet OS, but it was an intentional “mistake”. I knew they would do this even way before they announced this move – because I knew how Microsoft would think in this situation. Instead of doing anything that jeopardizes their Windows revenues (in their minds), they’d rather choose to ask $100 for their tablet version than $15 like for WP7.  This is the main reason they chose it.

They were afraid that this will be the future, a future where they have to charge $15 for their OS. And I expect them to dramatically raise the price on Windows Phone 8 OS, too – maybe to $50 at least. That would make them even more expensive than the high-end Android phones, but still with 2 year old hardware.

Unfortunately for Microsoft, they have to realize that this is not 2005 anymore. They now live in a world where the free open source Android dominates in the mobile market, and that puts pressure even on their other products’ pricing. They can’t just keep on charging $100 per license as if nothing has changed.

  • wonshikee

    Windows 8 isn’t a pure tablet though, the OS is intended to replace a laptop + tablet, assuming the tablet can transform into a laptop.

    I don’t know about anyone else, but that’s exactly what I want, and I realize it will cost more, because it’s not just a toy like mobile OSes really are, it will replace my current work laptop + use it as a convenient tablet when I want.

    Main issue will be battery life.

    • AppleFUD

      That’s true. . .though I don’t know how many “average users” will go that route — seems like people are going backwards for computing devices and want things that do less.

      Android can do it all if they add just a couple things — windowing, which is actually available already, and a serious helping of high quality productive apps. Some of the apps are coming but it looks like they are 6 to 12 months away (e.g. open office — not that current ARM chips can handle it anyways). An Asus Transformer setup with the right apps and windowing is equal to or better than Win8 metro tablet in many ways.

      However, if we think down the road a little further, we will have a phone with an ARM A15 quad-core SoC @ ~3GHz. . . Then all you will want is your smartphone and the ability to dock it to whatever setup you want and have it switch into “desktop” or “tablet” mode. I don’t know about anyone else but I would take a phablet (~6″) and use it as my phone & tablet and dock for a desktop when needed. . . one device for everything. That’s the way Android can win the OS wars IMO because Apple is about selling more devices not giving you that one that can do everything however, MS is looking down this same road to a “one device” situation, IMO.

      The next couple years should be VERY interesting. Maybe we’ll end up wearing some type of glasses LOL

      • Hooperdooper

        I think you nailed it.

        I hope the industry expands on the Galaxy Note’s idea of “whats the most versatile device that we can fit into a pocket?”

        • AppleFUD

          So do I . . . however, most of these companies are about selling us more crap. Maybe Asus will do it or MotoGoog. . . who knows, maybe RIM will pull off a shocker here lol

      • amirpro

        There is a very small market for this phone+tablet+laptop thing you describe, or even tablet+laptop on the same device.
        Most people need a separate device for consuming (a tablet) for home usage, and another one (a laptop) exclusive for a professional usage at work/college.

        Either way, you can’t get both worlds at the same device. You have to choose between lightness, long battery life, touch optimized apps
        — OR — hardware keyboard/mouse, windows interface, more bulky and more power-consumer devices.

        • AppleFUD

          I disagree and think that netbook and tablet adoption rates show that there is a very large percentage of people that will do just fine with just a tablet or just a small laptop and a hybrid of that size will do all they need and more.

          The reason? Most “average users” don’t produce anything thus don’t need a “real computer” to do real work. You and I might, but then again, it’s all about what apps/programs you can run on the device and what screen/keyboard/mouse configuration that device can utilize — do you really think battery life is an issue when your device is *docked* and running an monitor, keyboard, and mouse? No, of course it isn’t. It is charging. Can a small device run a different UI when docked? Sure it can. Will it need to is more the question.

          It doesn’t make one iota difference to me if the device running my big screen is a tiny 6″ phablet or a full desktop computer as long as it can run the programs I need to get the “work” done I need to do — similar to the current hot items that are Linux computers the size of a USB drive — after all we aren’t talkin NASA level calculations here ;)

          Therefore, something like Moto’s webtop idea can work well with such a device — especially if wireless then your phone would seamlessly control your gutless “laptop.” Besides, Android is designed, unlike ios, to work with a keyboard and mouse and does pretty well on the Asus Transformer— though we need better apps for productivity purposes and some of those are just too big for the ARM SoC at this point in time but I think not by the end of 2012.

          The problem with your argument is that it is based on your usage scenarios — because you believe and/or need x, y, and z therefore so does everyone else. A great deal more people use cell phones than computing devices and they will move to smartphone-computing devices before they ever get a “real computing device”, and this has the potential to be everything they need IMO.

          There is nothing that Win7 does that I really need other than the programs that are capable of running on it — Office suite is just an ‘app’, CMS is just an app, text editor is just an app, browser is just an app, games are just apps, multimedia players are just apps, etc. . .

          So. . . what is it I need this “full blown OS/computer” for as an “average non-programming user?”

          Seriously, I just don’t see the *need* as you put it. Especially since touch apps don’t exclude them working with traditional input devices and ALL operating systems are moving toward “touch centric.”

          • amirpro

            So if you are going to have a keyboard/mouse/monitor in your docking station then why sharing the same CPU/memory/storage between mobile and desktop devices?

            You can use a much faster and better designed CPU and memory in the docking station that consume much more power.
            The apps are not the same apps (touch versus keyboard and ARM versus x86) so why not just using a cloud service such as SkyDrive to share your documents between mobile and desktop environment?

            There are much better things to do with the mobile estate than the 100gb+ of the desktop OS and desktop apps + a CPU that is not usable when used in mobile and consume much more power.

            And as you said most people do not produce anything so they don’t need any computer other than a tablet.

          • AppleFUD

            “So if you are going to have a keyboard/mouse/monitor in your docking station then why sharing the same CPU/memory/storage between mobile and desktop devices?”

            This statement makes no sense. You would NOT be sharing. It would all be dependent on the one device — you only have peripherals.

            “You can use a much faster and better designed CPU and memory in the docking station that consume much more power.”

            Again, you are NOT sharing — peripherals ONLY. “A SINGLE DEVICE.”

            The average user just does NOT need that extra power. You seem to agree and disagree with me in the same comment and also assume that I’m saying they need a “desktop OS” when I say no such thing. I’m saying *they needs apps that can get the job done.* That does NOT mean desktop as in “desktop OS” or “desktop app” necessarily.

            “The apps are not the same apps (touch versus keyboard and ARM versus x86) so why not just using a cloud service such as SkyDrive to share your documents between mobile and desktop environment?”

            You seem totally lost with the concept. You seem to have it stuck in your head that a person MUST have and x86 device and two versions of an app. Why? MS will come out with Office on ARM. Do I need to have an x86 device to still run it? NO! Do I need the “desktop version” of it? NO! The “touch” version will work with a *mouse & keyboard* just fine. Seems you need to sit down with an Asus Transformer for a few hours ;)

            Why not just use one device (with a capable OS — that could mean Android, Win8, Linux, Tizen, who knows) that retains all my info, docs, apps, etc. in one place instead of constantly syncing, installing multiple apps on multiple devices on multiple OS versions/platforms that then muck up my documents due to their slight different formatting, etc.? Not to mention some people just don’t want to pay for cloud services, trust them, like them, or want to eat up bandwidth with them. . .

            You seem to be stuck on *more power* and that a person MUST have an x86 version of everything, that they cannot in fact go to all ARM.

            That assumption fails to look at an average person’s use case scenario — most don’t do much other than browser the web, some email, chat, text, call, and maybe a document here and there. This is the reason many are able to get away with using ONLY an iPad, and that is a VERY limited device.

            “There are much better things to do with the mobile estate than the 100gb+ of the desktop OS and desktop apps + a CPU that is not usable when used in mobile and consume much more power.”

            Not sure where you are getting this “100gb+ of the desktop OS and desktop apps” — hell Win7 + all my apps come nowhere near 100GB.

            I’m not even at 10GB of apps and I have a lot of redundancy. Granted I don’t use MS Office or Quickbooks & I’m not a gamer. The average users’ total app install is only going to be about 10GB at most unless they are a gamer and then mobile games are doing well on mobile devices — why force a second version onto another device and pay twice?

            I’m really not getting where you are coming form. You seem to think everyone has 100+GB on their current setup and that the only OS that can handle an office suite is “a full blown desktop OS running on x86” which just is NOT true and/or that the office suite must be a bloated pig to “get the job done.” Heck, something close to Word 95 would suffice for most users and it is about 10 mb lol.

            Furthermore, you seem to think that an app designed for touch cannot be utilized properly via a keyboard & mouse. Again, this simply is NOT accurate. Apps can be intelligently designed to work with both inputs very well.

            Seriously, your comment is very very confused and confusing. It’s as though the concept of running a “productive” app/program on an ARM device is simply NOT possible in your world. That’s insane — Linux and all Linux apps can run just fine on ARM chips. x86 is just the choice MS decided to go with back in the day. ARM is now to the point where they are producing seriously powerful chips — quad-core A15 @ 3GHz isn’t fast enough for you? WOW! My current laptop is a dual core x86 @ 2GHz — while the ARM chip may not match up exactly I’ll bet that that A15 at that speed will out do my current setup in every way.

            To cap it off for you. If I have an ARM quad-core A15 SoC @ 3GHz running Android with all my current Win7 apps ported over I wouldn’t be using over 16GB of space and I could do everything I do now. The reality is, there is currently a comparable app for most everything I use on Win7 on Android already (Office Suites are a little behind but good enough generally) . . . I just need the SoC power and proper docking setup — something like the Galaxy Note with the above SoC.

          • amirpro

            Of course ARM can be just fine, and touch apps can work great with peripherals. I totally agree about that. All we need is more developers writing more productive apps for iOS/Android/WinRT.

            What I said before meant for the enterprise segment, those who use Visual Studio, Photoshop and so on. Or even organizations which relies on legacy apps. These apps are very CPU/memory demanding that just can’t work with an ATOM cpu.

          • AppleFUD

            Yes, enterprise is something different. They most certainly are not the “average user.”

            However, I bet enterprise starts moving more to ARM terminal devices that tie into the heavy lifting servers — especially if they can run Android, no Win license????

            It could be a very similar concept — you have your mobile device that can dock and take advantage of a virtual desktop & your “work peripherals” for the heavy lifting that is running on the company’s servers — you can do it now and it works pretty good if you have a decent enough connection. NOT something you would want to do in iOS, no mouse available. I’m sure WinRT will be fine and Android is as well. RIM did a demo of ‘Citrix Receiver’ at AppWorld for ‘Enterprise Virtualization’. These things are getting there. And the cost saving for enterprise to run something like Android (no license fees) as terminals would be rather large.

            Here’s a video by RIM with the PlayBook running ‘Citrix Receiver’:

            Gives a pretty good example of what I’m talking about in general.

            But certainly those heavy data crunching apps will need a lot of power as usual, cpu & gpu though, it’s not necessary you have to have it running on your device or have that power in the device to utilize them — we need better data connections however. This is Google’s whole goal — get us all using apps running on servers so they can serve up adds while we work LOL

  • AppleFUD

    It does seem like MS is trying very hard to fubar Win8 tablets. . . it’s almost like a concerted effort on their part. But we will still have to wait and see when they hit the market.

    Personally the last thing I want is an Intel chip in my tablet — don’t even want it in my laptop.

  • ssimo

    Yes, I agree Windows RT/ARM is in a tough spot – we will see if all the effort Microsoft and ARM vendors put in will yield any returns for them. One point regarding Intel’s options in this market – Intel may just be able to pull off a win with hybrid machines (laptop-tablet convertibles), both high-end hybrid Ultrabooks to possibly some lower-end ones. That will be 2 machines in 1, providing more value to the consumer. Mass market is all about value. Hybrid machines ranging from $599 (lower end CPU, less display resolution) upwards should do the trick!

  • SupaRawr93

    Did you expect anything else? Windows forms the core of Microsoft’s revenue, they probably wouldn’t even make a profit from selling Windows licenses at $15 each.

  • Whelp, that was expected. How do they expect to compete like this when they already have such a small market share.

    • Small market share? Windows OS holds more than 90% of the PC market share. They’re not small, in fact they’re pretty much the only one in the PC game.

      • Robert Fletcher

        i think he meant tablet share. Clearly apple is winning. I’m hoping microsoft tablets running Windows8 will be killer. The hardware announced is looking impressive. A hybrid laptop/tablet should work really well. I’ll probably sell my laptop and pick up on of the new gen laptops as soon as they are available.

  • 8PAQ

    This report is total BS. I don’t think MS charges that much for a regular Windows 7 license. More like $20 or maybe $30. Plus how do you think they can sell $299 netbooks with Windows on them. Or $399 laptops win Windows on them?

    • warcaster

      Believe it or not, netbooks use cheaper components than smartphones and tablets – like much higher quality AMOLED/IPS displays, that are also high PPI and are touch-based. Miniaturized components tend to be more expensive than their less slim or bigger counterparts, as well. This is why a high-end smartphone or tablet typically costs twice as much as a netbook.

      There have been reports that Windows 8 will be more expensive than Windows 7, too.

    • Medicci3737

      @ 8pac The report says windows licenses are $15. & the reasonvthey can sell $299 & $399 netbooks/laptops. Is because the components for them are cheaper than what they would spend on tabs.

    • AppleFUD

      MS gave massive discounts for Win on netbooks because, if you remember back, netbooks originally were all Linux devices, mainly Ubuntu.

      Maybe they’ll do the same to break the tablet market. . . maybe not. If I were to bet on it, I would say they will *IF* Win8 tablets don’t take off quickly.

  • seronac

    Another reason that Win8 and WinPhone will fail.
    Android is King, long live Android.

  • Zhd3

    no problem,

  • Zhd3

    android tablets are going to be dead after windows 8

    • Duke2010

      No way!

    • MHM

      windows 8 is DOA!!!

    • DefaultUser

      Just like Windows Phone is going to surpass Android any day now?

    • HitchsApprentice

      Yeah, right! Please send that message to my Samsung Galaxy Tab 7,7

      • Robert Fletcher

        Windows7 just reached 600 million users! People arent really buying android tablets and they are mainly buying ipads. Windows8 because it can also run software like Photoshop all Windows games is much more appealing to me then an ipad because i use these kind of programs. I’m interested in the hybrid laptop/tablet recent announced. Looks pretty cool.

        • Fanboymuch

          Obviously another ignorant fanboy. W8 ARM =/= W8 x86. Just because its windows 8 it doesnt mean it will run everything your desktop can. W8 ARM WONT run legacy apps. they’ll have to start scratch with apps on the arm version.

          x86 laptops have been on the market for years, asus eee pc and the samsung series 7 tablet are all running full versions of W7… and you dont see them outselling adroid/ios tablets.

          Get your facts right before making yourself look like an idiot fanboy.

  • EddieT

    i think u under estimate the power of Microsoft over peoples consumption wants.. a LOT of people need a portable Professional device with a large screen that will run Internet Explorer browser, silverlight, .net Framework, etc.. something that is not available on any Android or iOS tablet. Windows 8 will be light weight compared to Win7, but this is what consumers want.. tablets are made to be light versions of laptops to help complement the desktop or laptop at work/home and to make one even more productive on the go..

    • EddieT

      those who NEED it.. will pay that premium price for it. not long ago, i paid $600 for a premium Android Tablet without worrying about the price (Samsung Galaxy Tab 10.1 32GB), and i don’t regret it.

  • Gusguest

    Well, I’m afraid we still need keyboards, an efficient way to enter lots of text and manipulate data. I wish someone would come up with some better way to make computers productive, but I’m beginning to think tablets may not replace computers as working devices.

    • guest

      they can hear, and see what your visually thinking

      The reason a lot of Asians have completely expressionless faces, segregate from everybody else-only associate with Asians and don’t associate with non Asians that much, and are very unfriendly in general is to avoid accidentally revealing that they can read minds. If all over a billion Asians where to show facial expressions all the time just as much as non Asians, integrate and associate with non Asians much more, and be much more friendly and talkative, then a lot of them might accidentally reveal that they can read minds by accidentally showing a facial expression or dirty look when someone thinks, or visually pictures something in their mind they don’t like, find astonishing, or funny etc because those people might see that and and really wonder what that was that just happened there and see the connection, and they might accidentally say something similar to what the person was just thinking and going to say. If they all associated with non Asians a lot more then there would be a lot more people around for them to accidentally show facial expressions when those people think things they don’t like etc, so they segregate and only associate with Asians so there won’t be anyone around for them to see that and have any accidents happen in the first place.

      Every single Asian alive is hiding their mind reading abilities, they don’t want ANYBODY to know that they can read minds, they will always deny that they can read minds, they will lie about having mind reading abilities forever!!!!
      Because they value hiding their mind reading abilities more then their own lives!
      That’s why nobody knows about it!

      You have to spread the message!!!!!
      The world has to know about this!!!!!

  • Microsoft is a Dinosaur.

  • Marty Smith

    It’ll fail because there won’t be any apps. for it when you can get cheaper Android that has thousands of apps.

    MS are trying to destroy Win8 from with in.

  • TheSithLord

    “Microsoft made a mistake choosing Windows 8 instead of WP7 to be their tablet OS, but it was an intentional “mistake”.”


    MS making their powerful desktop OS to work on tablets is genius.

    The real mistake is that they were late to **re-introduce** a tablet version of their OS in a market now dominated by iPads and Android tablets.

    The second mistake is the hybrid UI (Metro/Classic desktop). I strongly believe they should’ve optimize the classic desktop UI for touch input instead.

    The third mistake is that $90 – $100 license cost per device is way too high.

    • TheSithLord

      Also, they shouldn’t have introduce an ARM version of their OS at all, but instead put all their energy and resources on the x86 version.

    • GustoKoHappyKa

      Actually its not just Win8RT but Win8RT+Office13+SUPPORT =$85 so for me its a win win situation!!!

      Question…do Google have support for Android? or is it left to the manufacturer?

  • gagahput3ra

    Microsoft have the resource to subsidy the cost, i think. They might go down Nokia’s route and choose another hardware partner to put the tablets out there and guarantee its success before jacking the prices up.

    But will it succeed? I don’t know.

  • Duke2010

    The only thing that would make me pay a premium price for a Win8 ARM tablet is if it could run my x86 software. We already know it cant do that so its useless to me. (Especially as I already have an Android phone and apps Ive already bought so makes sense to get an Android tablet thats cheaper).
    I bet its the same situation with most people that already have an iphone/Android.
    Microsoft what are you doing! To come into the market already way behind you need to introduce something new/different to drag people back, not make a clone and charge more for it! Jokers.

  • the sad truth is that everyone is trying to compare apples to oranges. first off, besides having billions of apps on your phone and tablet, realistically how many do you actually use?? yes, you have 100 apps installed, but I bet, counting with both hands you probably don’t even use more than 10 on a regular basis…come on and fess up. when i mean continuos basis i mean at least 15-20 min each. I have everything you can name, ipad, itouch, iphone, kindle fire, kindle, etc.

    the reality is what exactly does windows 8 bring regarding functionality? thats the question! I can see you toiling away at your term paper that is due tomorrow on the ipad, or the executive preparing his powerpoint slides for tomorrows presentation on the kindle fire, or the next hacker hacking the next facebook app using his blackberry playbook, or the gamer playing diablo 3 on the nook….

    people, people, and media (including you Lucian), and sheeps…..

    Each device serves a purpose and neither work very well doing everything. thats the reality. can windows 8 RT or tablet edition work any better, we will have to see.

    though i agree they need to price it competitively

  • iOS_and_Android_user

    Microsoft won’t get anywhere in the tablet world, because they still can’t make an OS worthy of the name. WP7 was announced as an Android-killer and as an OS that would seriously undercut Apple’s share. We’re still waiting for that to happen because I don’t see people rushing to get those instead of iPhones. W8 is just another expensive mistake that giants like Microsoft can afford to make. I’m not prepared to even use W8 on a free license, nevermind on one I should pay to use. I don’t want blue screens of death on a tablet, it’s already quite irritating on desktops.

    We’re starting to get in a dynamic where a device should be able to do anything you want it to do, so cross-overs between smartphones and tablets are the way forward. Asus and Samsung are doing it well enough but there’s still some work to be done on that front. I’m happy enough with the tablets Asus are making, they’re functional, easy to use and deliver a rich experience for leisurely use. They can also be used for actual work but it’s not what I bought it for.

  • Rod

    who cares?

    Buy what you need to get done what you need to get done.

  • Richard Johnston

    Lets not forget, its not just a tablet its a desktop, laptop, and a tablet. I have the Samsung slate running windows 8, and I can dock it where I have a second 23″ monitor keyboard etc, then pick it up and head for a meeting etc (and another set at home). I have a lot of tablets (Xoom, Xyboard, Galaxy Tab 8.9 + 10, Kindle Fire, iPad 2, iPad 3, Transformer Prime, Playbook etc) and since I have been on Windows 8, I have hardly touched them. The only one that is charged is the iPad 2, cos I use it for my itunes remote!

    The iPad 64GB WiFi/3G is what around $1000? Spend another few hundred and you will get a Core i5, 64GB, 4GB RAM slate right now. Imagine the difference in price 6 months from now when the market is saturated! Oh and heard of ultrabooks? I wonder why intel would be pushing those so hard? I wonder what would happen if you could take the keyboard off and have a touch screen……

  • Ken T

    IoS’s super controllative dictatorship and Google Play’s “give your customers no rights at all in any situation ever” are destroying those platforms. On Google play Devs are constantly turning paid apps into Freemium as soon as thier sales peak, and the entire Google Play market is becoming nothing more than a brothel for IAP scam related garbageware……. If Windows can bring some integrity back to the mobile platforms (and I believe that they can and will) then its going to be worth the initial outlay.

  • ARM means POOR in German. I don’t know inhowfar this random bit of information is relevant, just wanted to throw this out there. I’m happy with my high resolution, high performance, low price Android tablet btw, tyvm Microsoft (which means Winzigweich in German).

  • Mezzoola

    Microsoft’s only mistake is not promoting how functional the use of a STYLUS will be on these tablets!! It digitizes your handwriting or turns it into text, completely searchable…you can find notes you wrote in a snap! I will be a One Note user now that’ I’ll be able to WRITE on my tablet. That combined with the ability to use apps and full program suites….CAN”T BE BEAT. I agree, shouldn’t have even bothered with the ARM version. Why, when this will do it all? These tablets SHOULD be the most sought after based on their functionality. I’m waiting for the Samsung or Dell “Hybrid”. MICROSOFT, GET YOUR MARKETING RIGHT! I did not find one reference to the stylus in this blog.

  • Mezzoola

    PS, the stylus is VERY functional. You can sit in a meeting and make quick notes, highlight, make quick sketches, etc. etc. much quicker than with a virtual keyboard that pops up and uses up part of your screen (you can’t draw pictures with a keyboard) The handwriting regcognition is very advanced, has been for years and is part of the OS….you don’t just use it with certain apps and programs; it is integrated in the OS making it very functional indeed. The 8 tablets will finally let windows handwriting recognition be fully mature.

  • Mezzoola

    PPS…will I pay more for this product?…….ABSOLUTELY

  • Christopher Tanner

    I would gladly pay for this tablet, if it doesn’t what my Android and Ipad doesn’t are lousy at with is business applications. Hell, on my transformer prime, I can’t even get my browser to run smoothly the browser continually hangs. And my ipad enjoys playing rather than working (photos, movies, games, etc.)
    Personally I welcome a serious alternative to the tablet market, if this thing looks like a tablet and plays like a PC, just tell me where I go to preorder.

  • andi

    back to the traditions…always use windows. Android will be a garbage robot like wall-e