Windows 8 Could Help Bring Down the Entire Windows Domination

November 29, 2011

    I remember when years ago people were hoping that Linux would end Windows’ domination in the market place, especially with a crippled Apple at the beginning of last decade. Linux, an open source OS, was our last chance for that happening, at least back then. But Microsoft made sure nothing would be threatening their monopoly, and over the years they made deals in such a way that manufacturers were compelled to use Windows anyway. Add to that the fact that they’d rather turn a blind eye to the piracy in Asia and other poor countries, and have Windows on every machine there, than force them to choose the free Linux, and help Linux rise as a popular consumer OS, which would’ve meant a lot of popular programs would’ve been on it, too, and it would’ve become a real choice against Windows.

    So after a decade of failed attempts to usurp Windows’ domination, you’d think that there’s no way for any other OS to beat it. But I’d argue that both iOS and Android have shown that there is place in the world for other operating systems, that could eventually threaten its domination. Microsoft tried to fight against this with WP7 and now Windows 8, but we’ve already seen that WP7 was too late to market, still stagnating at 1% market share, and I believe Windows 8 for tablets will suffer a similar fate, although probably not as bad. What’s worse, is that I think Windows 8 itself also poses a huge risk to the Windows domination.

    Too Little Too Late

    A new research from Forrester says that consumer interest in a Windows tablets has dropped almost in half since last year, from 46% to 25%. To be honest, I’ve always thought that people were crazy about wanting Windows on a tablet in the first place. It’s been on the market for almost a decade and it never caught on, in part because of the expensive x86 battery burning chips, that made the tablets last too little on a charge, and in part because Windows and the programs running on it were made for the mouse, not touch. The drop in interest shows that more and more people are understanding this today than they did a year ago.

    But now you’d say that Windows 8 is optimized for touch, so the interest should rise high again, right? Well not so fast. The very reason so many people believed in a Windows tablet in the first place, was 1) because it’s the only OS they knew, and 2) because they thought they’d be using all those Windows programs on it. But as I said, they are now coming to the realization those programs would’ve never been a good experience on a tablet anyway.

    But if the main reason for using a Windows tablet in the first place is gone, then why would they even want one now, especially when, unlike in the early 2000′s, you now have real alternatives in iOS/iPad and Android tablets. The reason to get a Windows 8 tablet now is certainly a lot less compelling than when Windows was the only OS most people knew, and the only OS that could give them the apps/programs they needed. The situation has radically changed now, and instead of being in a leading position, Windows 8 will have to catch up in touch optimized apps with iOS and Android, which both have hundreds of thousands of applications in their ecosystems.

    Plus, it’s going to be almost 2 years before we even see Windows 8 ARM-based machines according to Digitimes, who say Windows ARM notebooks aren’t coming until mid 2013. We’re already seeing Android ARM “notebooks” (think Transformer) today, so Microsoft will be 2 years behind the competition again.

    Losing Domination in PC’s

    Some people seem to think that because Windows 7 has sold 400 million licenses so far, it means Windows 8 will automatically sell just as many or maybe even more. I disagree with that. Windows 8 is in a way a big disruption to the Windows  ecosystem (as are Android and iOS), and like all disruptions, it means its most loyal customers will not like it at first. This is why Steve Ballmer said a year ago that Windows 8 is the riskiest thing they’ve done, because it actually is very risky, and it could kill their entire domination.

    I’ve heard many people already saying how they just want to turn off the tile interface when they use it on a PC, because it gets in the way of them getting things done the way they are used to, and it slows them down in many cases. For example, you won’t even be able to use Youtube with its main Flash player when you use the tile interface, which is the default one. Sure, some people will switch to the HTML5 version of Youtube, which doesn’t look as good or work as well right now. But most people will use that default interface and realize that Youtube is not working. Should they just go back to the “old interface” every time they want to watch a Youtube video? This is just one example of how the new interface will annoy a lot if not most current Windows PC users.

    Even the enterprise market is reluctant to switch to Windows 8, because they think it would interfere too much with their work flow and how they do things. Also a lot of enterprise developers supports .NET and they are still angry about Microsoft choosing to focus so much on HTML5 for Windows 8. This is what happens when a product is disruptive. It just chases away most of your current user base who are used to doing things a certain way.

    The part that Windows 8 is disruptive is not bad by itself. The bad part is that it’s disruptive AND late. Meego was a disruptive modern OS, too, just like Android and iOS. If Nokia used it in 2009, it would’ve had a fighting chance, and maybe Nokia would be in a different position right now. But using it in 2011? Forget about it. It’s way too late. And Windows 8 (and WP7) have been late in exactly the same way.

    A Moment of Joy

    Should we feel sorry for Windows losing its monopoly status? No. We finally got what we wanted – true OS competition between Android, iOS and now Windows 8. I don’t think Windows 8 will share WP7′s fate of reaching only 1% market share. Far from it. But I also don’t think they’ll ever again have that 90% market share, whether we’re talking PC’s, tablets or other kind of devices. And I think about an equal market share between Windows, Android and iOS is exactly what we should be wishing for.

    We can look forward to both Android and iOS becoming more work-oriented tools in the coming years. We’re already starting to see a glimpse of that with the upcoming Asus Transformer Prime, and I’m willing to bet Apple will release something similar either next year or in 2013.

    Comments

    • 8PAQ

      More likely Win8 tablets will be first real competition to iPad other than Kindle Fire which is a low end tablet that’s just fragmenting Android right now but I digress.
      I think it should be pretty obvious by now that Android has failed on tablets. Win8 will offer a compelling alternative for all the Apple haters and bargain hunters out there. Win8 tablets will not only have the same powerful specs at competitive prices like the Android tablets, but also they will have polished OS and quality apps. Excluding Amazon tablets (which will btw totally fragment Android space) I am expecting that in 2013 Win8 will sell more tablets than Android. Android will most likely end up being a phone OS in the long run.

    • AppleFUD

      There is no such thing as “late” entry into a market. Xbox did pretty well entering into the market “late.” As did MS Office, etc. . . and listening to digitimes about when ARM Win8 tablets will hit the market is. . . well. . . about as smart as listening to iphone 5 rumors. MS had MS Office working on ARM at the CES demo. . .

      Being late is only true by definition–meaning you are supposed to be somewhere at a specific time, thus anyone saying MS is “late” to tablets is deluding themselves that ipad & Android tablet sales are actually significant when compared to PC & Smartphone sales. They aren’t. Furthermore, markets shift unlike a scheduled appointment. Nokia dominated smartphones with RIM close behind. How are they doing in the smartphone market today? Just a few years after iOS & Android entered the market.

      Win8 isn’t geared toward enterprise. This is the first Windows OS that is actually designed a lot more toward end consumers. Enterprise will skip upgrading to Win8 because there is no real point and they usually upgrade on 10 year cycles. However, Win8 will play much nicer with enterprise and Windows than any other tablet.

      Software. . .
      Windows software ecosystem dwarfs every other software ecosystem–we aren’t talking apps here, were talking full fledged programs and they will be updated within months to work well with Win8. Remember Linux on Netbooks? People wanted Windows because their software would work.

      Windows more than iOS and Android is bringing a more “unified” experience from phone to desktop. Google has mucked about with Chrome OS and many craptastic projects that have gone nowhere and even tried to lock Android into phones only–OEM’s forced Google to push Android to tablets. Google wanted Chrome OS on tablets, not Android.

      And there’s the problem–no one is offering a good tablet to desktop experience. Win8 with one touch can switch from Metro UI to Win7 desktop UI–though you wouldn’t know that from the idiot tech writers that seem unable to understand that simple function that was clearly demonstrated at the dev conference.

      In order for Android to really compete against Windows it needs to be on laptops and desktops, furthermore Android needs better high quality apps like we have on Windows. I’m not seeing that happen very quickly. It will happen quickly with Win8. Let’s not forget, you will have a real browser on Win8. One that can actually use Google docs, desktop version–it’s pathetic that the Android browser can’t utilize Google’s web apps (desktop versions). There’s the rub–I want to be able to use what I use now. I don’t want to hoop jump to get things done and I want to dock my tablet and have a desktop experience when I need it–full fledged apps that get stuff done. Right now *only* Win8 is offering that. . . which sucks!

      Yes, we have competition in the mobile area however, the “800lb gorilla” has yet to enter the market (I’m excluding WP7 because thus far it doesn’t seem that MS is serious–I think they have been beta testing up to this point and now Nokia is revving up WP7 devices.). Right now tablets are toys.

      Do you want to pay for a toy or get a toy that can also be a desktop/laptop replacement?
      Why is the Asus Transformer so popular?

      There will be a percentage that want multiple devices to do what one will do–we call them isheep. The rest of the population wants devices that do more. . . Win8 is offering that and Android needs to answer now, not later–Motorola has the right idea with WebTop and ICS 4.0 seems to be going in the right direction with fragments however, I have yet to see a docked ICS phone switch to tablet/laptop Android (ICS). . . they need that and need it now! You want consumers to “lock into” your ecosystem or it’s too easy to leave and as long as people need a laptop/desktop to “get stuff done” Windows will dominate and it will easily encroach into any new market.

      In other words, in many ways Google has had (maybe still does) its proverbial head up its backside. Chrome OS isn’t going to cut it–the web just isn’t there yet though, it’s a great OS for some users. Android has yet to be scaled to “do all you need” computer wise, and apple is apple.

      I’ve got a tablet and played with every major one on the market. . . and I’m pretty anti-apple due to their closed nature and attitude and I really don’t like MS especially with the software patent trolling of late. However, as things keep going along I’m becoming more and more frustrated with Google’s handling of Android–I want updates without flashing a custom ROM and I want to easily backup my device without voiding the warranty, and I want some frackin’ CHOICE in hardware–sorry but right NOW android users really only have ONE Android device to choose form, the Nexus. All other android devices are OEM/carrier proprietary handsets and we all know how well updates go–don’t even try to argue about that, just go to androidpolice and read the article bitching about buggy custom ROMS–you can’t depend on the community for updates. . . or anything for that matter.

      Google isn’t giving users a way to have a software supported device of their choice. Microsoft does.

      Personally, as I’ve watched this all play out I’m coming to the conclusion that Google’s only purpose with Android and Chrome OS is to cause disruption, not really give users “freedom of choice.” Just like they do with their apps, they want something out there that is “good enough” that will be a thorn in Microsoft’s side. That’s a very different goal than apple and MS have–they aren’t in it just cause disruption.

      So. . even though I’ve vowed to not buy MS products. . . if things don’t change I see myself buying Win8 tablet/laptop hybrid like the Transformer. Sorry, but inconveniencing my life because of corporate squabbling ins’t going to happen :)

      It’s just too easy for me to use Win at this point in time–I have a simple and easy process for backing up the OS and keeping it clean and bullet proof while using portable apps. Nothing else has the same level of convenience and usability at this point in time–Linux could but devs/geeks develop for devs/geeks not end users.

      OK.. . . way too long!!!!!!

      • Jakub Vokaty

        I actually read it all (crazy) and want just to say that you’re right. In my opinion the Transformer is the future but doesn’t have enough software to do it and so MS doesn’t have hardware. It’s crazy all the components are here but we still have to wait a couple of years (2-3)

      • 8PAQ

        Great post. I am really looking forward buying an Intel based Win8 tablet that will be able to run all my x86 apps.

      • Olleroch

        Article is lacking substance and is full of unsubstantiated assumptions.
        Millions of Android and Apple tablets have been sold so far it would be highly unlikely for customer to chuck them out and embrace Win 8 tablets. . People buy tablets for their conveniance and Apps , they are not a replacement for a full blown PC I can not see an architect designing a house on a tablet, but he may use one to add a few notes to some drafts.
        by the way there are plenty of Office Apps available which are good enough for tablet use.I am sure that MS will use every trick in the book to usurp Android and Apple to maintain their near monopoly. They don’t like competition anyway. Imagine there would be only one player in the car industry we would be all driving an updated model Ford car.
        All said if you like to customise your tablet to your hearts content use Android if you are more sheep ike go with Win.8

        • AppleFUD

          The monopoly that MS has is largely due to developers–that’s one reason some companies have tried to develop cross-platform tools. So developers could write once and run everywhere however, we see that companies like apple want to lock-in devs because they know, if they do then devs don’t have enough time to write for all platforms–making it the “PC” war all over again.

          This is where I really wish developers would put serious support behind open-source platforms, but the money just isn’t there for them at this point in time.

          There are plenty of “basic” office apps available for android. Not MS Office or even OOo. That’s the point though, there are plenty of “basic” apps available, not full fledged programs.

          Tablets up to this point are a one to two year toy. Not something people are going to hang onto for years–the hardware just isn’t there yet.

          People can’t design well on tablets right now because quality apps aren’t available–you kind of kill your argument for enough apps already ;).

          On a Win8 tablet you will have the necessary software to do it–think of wacom + full photoshop & illustrator, etc. Win8 will be able to use a stylus on a tablet (wacom drawing pad) or desktop mode rather easily. Android is getting some of that but it’s still not at the level Windows has right now.

          Customize to your hearts content. . . really Android doesn’t have much customization over others for “average end users.” Without rooting or flashing a custom ROM you aren’t customizing a whole lot more. And we know “average end users” are NOT doing those things.

          I think the premise you missed in my argument is, Win8 can switch between desktop mode and tablet mode with one touch/click = you get a tablet+desktop depending on your dock. In other words, it’s the Transformer Prime of operating systems and it will have Transformer Prime like hardware plus more. To dismiss Win8 is very naive. I’m pulling for Android but I’m not seeing Google being focused enough and pushing Android far enough IMO.

      • https://plus.google.com/117702410245683101961/posts Lucian Armasu

        There is such thing as being late to market when you’re talking about the same cycle of innovation. Nokia and RIM were in the old cycle, while Apple, Google and now Microsoft, too, are in a new one.

        If you disrupt the disruptors by starting off an entirely new innovation cycle that the market agrees with (becomes popular), then even if you are late you will ultimately win. But if you are in the exactly the same cycle, you won’t.

        I believe Microsoft is exactly in the same innovation cycle with Apple and Google, and they are late. This matters a lot because people will perceive Apple and Google as leaders in this “touchscreen” market and there are strong network effects at work, with the entire 3rd party ecosystem and so on, which will help perpetuate that for years to come until a new innovation cycle starts that can replace both iOS and Android.

        • AppleFUD

          Sorry, but your argument doesn’t work. If your argument were valid then Windows would never have made it–the Mac OS would have ruled supreme. Windows was always behind until Win95.

          Second, in “this cycle” we are talking about you would be saying Windows is somehow behind ios, android, etc. . when it is THE only full fledged OS on tablets. It’s like saying the guy that shows up to battle with a machine gun, though “late,” will lose when the enemy is using bows & arrows. . . I’ll bet on the guy with the machine gun in that instance.

          While this isn’t identical, saying Win8 is “late” is an error–no mobile OS has the features Windows 7 does nor the ecosystem, and Win8 will have a fresh touch user interface that is arguably ahead of it’s competitors. Not to mention Windows already has massive mind share in the public.

          Sure, much of this rests on MS getting it “right.” However, “right” isn’t always what we think it is and is often more about marketing.

          As Microsoft proved before, it doesn’t matter who the first mover is. . .

          Nonetheless, we’ll be seeing soon.

        • AppleFUD

          Though. . . if the recent rumors of MS pulling one of THE stupidest moves I can image are true–not allowing desktop mode in Win8 for ARM tablets–then indeed there is no viable reason I can think of to purchase a Win8-Arm tablet over others and I believe that could be a serious blow to the Windows ecosystem.

          As I stated before. . . it really is about MS “getting things right.”

          • http://pulse.yahoo.com/_TIPIL3NBQSPA6HFYWUG76ZMU6E lilmoe 2002

            I actually like all of what you said in this page, and I’d also like to say that I agree to the most part, until this post.
            I chose to reply to this particular post for a reason. Something you probably forgot to mention about the success of windows. Microsoft wasn’t the only reason that drove the developer community to Windows (and therefore the massive echosystem of applications and users), Intel was a MAJOR player too, providing a powerful, yet affordable architecture; x86.
            I’m pretty sure you remember the the phrase “Wintel”. It was when Microsoft and Intel joined hands to create the Windows platform using the x86 instruction set, later known as Wintel (short for Windows on Intel). That was back when Apple was trying to convince everyone that IBM’s PowerPC on their Macs was the best, and the future of computing. Apple later ate their words and on moved OSX to x86 (many years later) to win over the dev community and cut down on costs. Everyone (everywhere) fails to mention this particularly simple fact.

            I love how you said that “being late in market” doesn’t mean losing. But that doesn’t only apply for Microsoft, it also does for Intel (and x86).

            ARM is currently monopolizing the mobile industry with their powerful yet power efficient architecture. However, I’d bet a 10$ bill (back when dollars were redeemable with gold) that Microsoft is supporting ARM in windows 8 for 2 reasons:
            1) To wait for Intel to finish their post-Ivy bridge architecture to run tablets.
            2) To provide a framework that allows apps (that run on smartphones) to run on tablets too, which by logical means will/should ultimately run on x86.

            Intel is aiming to make IvyBridge (and post-IvyBridge) compete with ARM’s power consumption lead (devices that stay mobile, and cool, for 6+ hours). I believe, however, this will only be true on tablets. I don’t think it’s as easy for smartphones, they don’t “need” to anyway. Smartphones apps will run on tablets/desktops, but not the other way around (it wouldn’t make sense anyway). This will make developers LOVE the platform, and I believe that .NET and Visual Studio (The most superior by far) will maintain their dominance for the dev community.

            The only hope Microsoft AND Intel have to “revive” or “port” their echosystem is by porting “Wintel” to the tablet. The phrase Wintel is key (notice how many times I mentioned it, lol)

            That’s how Microsoft should/will do it right.

            I believe the “game changing” platform will be the platform that:
            1) goes with you everywhere running touch-friendly, powerful, and energy efficient apps on the go (Messenger, Skype, IE10)
            2) while transforming (pun not intended) in your home/office and running your good ole “fully fledged” office/productivity applications (full MS Office, Adobe CS)
            3) and yet transforming again to a powerful console (HDMI to TV and wireless controller) in your living room (Crysis, Call of Duty, Need for speed).

            All in one device for mobile/desktop computing/entertainment, and another for smartphones. Users will only need 2 devices, not 3, 4, or 5…

            How’s that for a long post?!

    • http://social-catalog.com/samsung-galaxy-note-vs-google-nexus-prime google nexus prime

      late i don’t think so .. Apple Fud you are right there nothing “late ” in tech market ..

    • Ajanjohny

      There is no such thing as “late” entry into a market. Xbox did pretty well entering into the market “late.” As did MS Office, etc. . . and listening to digitimes about when ARM Win8 tablets will hit the market is. . . well. . . about as smart as listening to iphone 5 rumors. MS had MS Office working on ARM at the CES demo. . .

      Being late is only true by definition–meaning you are supposed to be somewhere at a specific time, thus anyone saying MS is “late” to tablets is deluding themselves that ipad & Android tablet sales are actually significant when compared to PC & Smartphone sales. They aren’t. Furthermore, markets shift unlike a scheduled appointment. Nokia dominated smartphones with RIM close behind. How are they doing in the smartphone market today? Just a few years after iOS & Android entered the market.

      Win8 isn’t geared toward enterprise. This is the first Windows OS that is actually designed a lot more toward end consumers. Enterprise will skip upgrading to Win8 because there is no real point and they usually upgrade on 10 year cycles. However, Win8 will play much nicer with enterprise and Windows than any other tablet.

      Software. . .
      Windows software ecosystem dwarfs every other software ecosystem–we aren’t talking apps here, were talking full fledged programs and they will be updated within months to work well with Win8. Remember Linux on Netbooks? People wanted Windows because their software would work.

      Windows more than iOS and Android is bringing a more “unified” experience from phone to desktop. Google has mucked about with Chrome OS and many craptastic projects that have gone nowhere and even tried to lock Android into phones only–OEM’s forced Google to push Android to tablets. Google wanted Chrome OS on tablets, not Android.

      And there’s the problem–no one is offering a good tablet to desktop experience. Win8 with one touch can switch from Metro UI to Win7 desktop UI–though you wouldn’t know that from the idiot tech writers that seem unable to understand that simple function that was clearly demonstrated at the dev conference.

      In order for Android to really compete against Windows it needs to be on laptops and desktops, furthermore Android needs better high quality apps like we have on Windows. I’m not seeing that happen very quickly. It will happen quickly with Win8. Let’s not forget, you will have a real browser on Win8. One that can actually use Google docs, desktop version–it’s pathetic that the Android browser can’t utilize Google’s web apps (desktop versions). There’s the rub–I want to be able to use what I use now. I don’t want to hoop jump to get things done and I want to dock my tablet and have a desktop experience when I need it–full fledged apps that get stuff done. Right now *only* Win8 is offering that. . . which sucks!

      Yes, we have competition in the mobile area however, the “800lb gorilla” has yet to enter the market (I’m excluding WP7 because thus far it doesn’t seem that MS is serious–I think they have been beta testing up to this point and now Nokia is revving up WP7 devices.). Right now tablets are toys.

      Do you want to pay for a toy or get a toy that can also be a desktop/laptop replacement?
      Why is the Asus Transformer so popular?

      There will be a percentage that want multiple devices to do what one will do–we call them isheep. The rest of the population wants devices that do more. . . Win8 is offering that and Android needs to answer now, not later–Motorola has the right idea with WebTop and ICS 4.0 seems to be going in the right direction with fragments however, I have yet to see a docked ICS phone switch to tablet/laptop Android (ICS). . . they need that and need it now! You want consumers to “lock into” your ecosystem or it’s too easy to leave and as long as people need a laptop/desktop to “get stuff done” Windows will dominate and it will easily encroach into any new market.

      In other words, in many ways Google has had (maybe still does) its proverbial head up its backside. Chrome OS isn’t going to cut it–the web just isn’t there yet though, it’s a great OS for some users. Android has yet to be scaled to “do all you need” computer wise, and apple is apple.

      I’ve got a tablet and played with every major one on the market. . . and I’m pretty anti-apple due to their closed nature and attitude and I really don’t like MS especially with the software patent trolling of late. However, as things keep going along I’m becoming more and more frustrated with Google’s handling of Android–I want updates without flashing a custom ROM and I want to easily backup my device without voiding the warranty, and I want some frackin’ CHOICE in hardware–sorry but right NOW android users really only have ONE Android device to choose form, the Nexus. All other android devices are OEM/carrier proprietary handsets and we all know how well updates go–don’t even try to argue about that, just go to androidpolice and read the article bitching about buggy custom ROMS–you can’t depend on the community for updates. . . or anything for that matter.

      Google isn’t giving users a way to have a software supported device of their choice. Microsoft does.

      Personally, as I’ve watched this all play out I’m coming to the conclusion that Google’s only purpose with Android and Chrome OS is to cause disruption, not really give users “freedom of choice.” Just like they do with their apps, they want something out there that is “good enough” that will be a thorn in Microsoft’s side. That’s a very different goal than apple and MS have–they aren’t in it just cause disruption.

      So. . even though I’ve vowed to not buy MS products. . . if things don’t change I see myself buying Win8 tablet/laptop hybrid like the Transformer. Sorry, but inconveniencing my life because of corporate squabbling ins’t going to happen :)

      It’s just too easy for me to use Win at this point in time–I have a simple and easy process for backing up the OS and keeping it clean and bullet proof while using portable apps. Nothing else has the same level of convenience and usability at this point in time–Linux could but devs/geeks develop for devs/geeks not end users.

      OK.. . . way too long!!!!!!
      Like Reply
      5 days ago 5 Likes

      Jakub Vokaty
      I actually read it all (crazy) and want just to say that you’re right. In my opinion the Transformer is the future but doesn’t have enough software to do it and so MS doesn’t have hardware. It’s crazy all the components are here but we still have to wait a couple of years (2-3)
      Like Reply
      5 days ago in reply to AppleFUD 1 Like

      Lucian Armasu
      There is such thing as being late to market when you’re talking about the same cycle of innovation. Nokia and RIM were in the old cycle, while Apple, Google and now Microsoft, too, are in a new one (and WebOS, QNX and Meego).

      If you disrupt the disruptors by starting off an entirely new innovation cycle that the market agrees with (becomes popular), then even if you are late you will ultimately win. But if you are in exactly the same cycle, you won’t.

      I believe Microsoft is exactly in the same innovation cycle with Apple and Google, and they are late. This matters a lot because people will perceive Apple and Google as leaders in this “touchscreen” market and there are strong network effects at work, with the entire 3rd party ecosystem and so on, which will help perpetuate that for years to come until a new innovation cycle starts that can replace both iOS and Android.
      Like Reply
      4 days ago in reply to AppleFUD

      AppleFUD
      Though. . . if the recent rumors of MS pulling one of THE stupidest moves I can image are true–not allowing desktop mode in Win8 for ARM tablets–then indeed there is no viable reason I can think of to purchase a Win8-Arm tablet over others and I believe that could be a serious blow to the Windows ecosystem.

      As I stated before. . . it really is about MS “getting things right.”
      Like Reply
      2 days ago in reply to Lucian Armasu

      AppleFUD
      Sorry, but your argument doesn’t work. If your argument were valid then Windows would never have made it–the Mac OS would have ruled supreme. Windows was always behind until Win95.

      Second, in “this cycle” we are talking about you would be saying Windows is somehow behind ios, android, etc. . when it is THE only full fledged OS on tablets. It’s like saying the guy that shows up to battle with a machine gun, though “late,” will lose when the enemy is using bows & arrows. . . I’ll bet on the guy with the machine gun in that instance.

      While this isn’t identical, saying Win8 is “late” is an error–no mobile OS has the features Windows 7 does nor the ecosystem, and Win8 will have a fresh touch user interface that is arguably ahead of it’s competitors. Not to mention Windows already has massive mind share in the public.

      Sure, much of this rests on MS getting it “right.” However, “right” isn’t always what we think it is and is often more about marketing.

      As Microsoft proved before, it doesn’t matter who the first mover is. . .

      Nonetheless, we’ll be seeing soon.
      Like Reply
      4 days ago in reply to Lucian Armasu

      Olleroch
      Article is lacking substance and is full of unsubstantiated assumptions.
      Millions of Android and Apple tablets have been sold so far it would be highly unlikely for customer to chuck them out and embrace Win 8 tablets. . People buy tablets for their conveniance and Apps , they are not a replacement for a full blown PC I can not see an architect designing a house on a tablet, but he may use one to add a few notes to some drafts.
      by the way there are plenty of Office Apps available which are good enough for tablet use.I am sure that MS will use every trick in the book to usurp Android and Apple to maintain their near monopoly. They don’t like competition anyway. Imagine there would be only one player in the car industry we would be all driving an updated model Ford car.
      All said if you like to customise your tablet to your hearts content use Android if you are more sheep ike go with Win.8
      Like Reply
      5 days ago in reply to AppleFUD

      AppleFUD
      The monopoly that MS has is largely due to developers–that’s one reason some companies have tried to develop cross-platform tools. So developers could write once and run everywhere however, we see that companies like apple want to lock-in devs because they know, if they do then devs don’t have enough time to write for all platforms–making it the “PC” war all over again.

      This is where I really wish developers would put serious support behind open-source platforms, but the money just isn’t there for them at this point in time.

      There are plenty of “basic” office apps available for android. Not MS Office or even OOo. That’s the point though, there are plenty of “basic” apps available, not full fledged programs.

      Tablets up to this point are a one to two year toy. Not something people are going to hang onto for years–the hardware just isn’t there yet.

      People can’t design well on tablets right now because quality apps aren’t available–you kind of kill your argument for enough apps already ;).

      On a Win8 tablet you will have the necessary software to do it–think of wacom + full photoshop & illustrator, etc. Win8 will be able to use a stylus on a tablet (wacom drawing pad) or desktop mode rather easily. Android is getting some of that but it’s still not at the level Windows has right now.

      Customize to your hearts content. . . really Android doesn’t have much customization over others for “average end users.” Without rooting or flashing a custom ROM you aren’t customizing a whole lot more. And we know “average end users” are NOT doing those things.

      I think the premise you missed in my argument is, Win8 can switch between desktop mode and tablet mode with one touch/click = you get a tablet+desktop depending on your dock. In other words, it’s the Transformer Prime of operating systems and it will have Transformer Prime like hardware plus more. To dismiss Win8 is very naive. I’m pulling for Android but I’m not seeing Google being focused enough and pushing Android far enough IMO.
      Like Reply
      4 days ago in reply to Olleroch

      8PAQ
      Great post. I am really looking forward buying an Intel based Win8 tablet that will be able to run all my x86 apps.
      Like Reply
      5 days ago in reply to AppleFUD

      8PAQ
      More likely Win8 tablets will be first real competition to iPad other than Kindle Fire which is a low end tablet that’s just fragmenting Android right now but I digress.
      I think it should be pretty obvious by now that Android has failed on tablets. Win8 will offer a compelling alternative for all the Apple haters and bargain hunters out there. Win8 tablets will not only have the same powerful specs at competitive prices like the Android tablets, but also they will have polished OS and quality apps. Excluding Amazon tablets (which will btw totally fragment Android space) I am expecting that in 2013 Win8 will sell more tablets than Android. Android will most likely end up being a phone OS in the long run.
      Like Reply
      5 days ago 1 Like

      google nexus prime, Owner of http://social-catalog.com
      Collapse
      late i don’t think so .. Apple Fud you are right there nothing “late ” in tech market ..

    • http://www.facebook.com/people/Victor-Junior/1420106211 Victor Junior

      The primary issue with the author’s reasoning lies in his unsubstantiated premises.
      The basis for his arguments lack any legitimate evidentiary support and render his conclusions unacceptable.

    • joelmohanraj raj
    • Michael Paul

      Loved this article!

    • Michael Paul

      I think a perfect example of late entry into a market would be BLACKBERRY they finally got with the program and then touch screens & even a playbook which still isn’t quite as nice as other technologies who have advanced further.

    • Anonymous

      I agree with most of the comments here so wont repeat whats been said, however i will add that windows 8 will be coming in the summer/fall of 2012 not 2013, nokia has already stated its releasing a windows 8 tablet in that time frame..and they should know.

      Also, as some have stated windows 8 will bring something iphone esque in user experience and style with the full power of windows behind it, all the developers, apis everything united under one banner..so that means no terrible fragmentation like android, and nothing completely locked in like ios..the best of both worlds..but better.

      Second, people have also missed out on something entirely, …some early screen shots of windows 8 showed a ‘missed calls’ app on the w8 home screen, also steve balmer slipped up and mentioned something about this already recently..then backtracked…
      ….windows phone 8 appollo will be dubuting at exactly the same time frame…
      ..wouldnt it be quite frightening then if microsoft were indeed pulling a magic trick out of the bag and in actual fact they are 2 of the same thing!?? yes full windows 8 on every smartphone….

      Whilst that may seem unbelievable to some in that time frame, it is not impossible…and even if it comes at a latter date..it would be impossible for android or apple to stop.

      Microsoft have got a history of doing this and ALWAYS coming out on top, they nearly bankkrupted apple,saw off ibm,linux, netscape,and many others.
      They always put out little projects whilst collecting info then come in late in the party with all the lessons learned and smack down the opposition…always.

      Another thing, android is not built to be a touchscreen operating system, it was designed before the iphone to be operated with a mouse pointer, and that code was hardwired into the UI, as the iphone became successfull t and google bought android, they bolted all the touch controlls, but the result that it never runs smooth compared to newer operating systems optimised..aka wp7 and IOS, despite always running on very high powered cpus.

      Fragmentation..this will be the end of android, along with the patents wars brewing.
      I have just bought an android phone, its buggy, unstable,freezes, i go onto the app store and i cant run half the apps on it for my phone, its ridiculous.

      • Demonwall74

        well well. you have bought a very cheap phone. or isheep.
        my sgs2 is perfectly. smooth as it can be.
        your comment:
        I have just bought an android phone, its buggy, unstable,freezes, i go onto the app store and i cant run half the apps on it for my phone, its ridiculous.
        it’s really rubbish.

        • Anonymous

          Yea ill admit it is a cheap crap one, still was £150 new tho, (i bought second hand) where as wp7 runs smooth on crap hardware.

          Also your SGS2 is a beast! it should run smooth with power under the hood..
          just a thought, have you considered getting the galaxy note?? looks just the right size to me..

    • Nexus

      To be completely honest, when Windows 8 starts rolling out on computers, I will NOT be going for it. I’ve been completely attached to Windows, having updating my Laptop from XP to Vista, then buying a W7 Laptop when it came. I had a Windows Phone for several months.
      But just the look of how W8 is going to be, both physically (what happened to Desktop?!) and how they want to make it more touch (like tablets) then regular mouse and keyboard computer- well they can kiss my ass!
      Apple, here I come!

    • tom

      IOS is crap..

    • http://www.facebook.com/profile.php?id=100000015783278 Michael Braley

      This whole article seemed a waste of time.

    • mangodoor408

      People Are Just Gonna Continue To Use XP/Vista/7 And I Don’t Mind 8 At All!

    • Age Of Wounders

      lol alls rofl windows will never die heck xp is still on top of the charts .
      but fore me i used all and i perfer windows it has a alot more to offer in programs.
      its like if i go hm. i wont to try this game but daing it dont work on a android, apple or linux
      inless i use a emu but fore windows daing i can just use and do i like that fack heck yes.
      now on phone i dont even like phones lol now pads heck i cant aford 1 but android
      but fore more friendly user and fammily orented i would use windows over all
      ipads are cool and all but there just a glorifide adroid witch is a linux
      and then u have to rember apple would be where they are if it wernt fore MS
      u have to beleve that bill stilll owns apple he,s just basicaly letting some 1 take orver the rains
      but fore android linux i hope they stick around and get better marketing ideas to.
      because its not a race in my minde it them playing cach up not M.S
      but windows will never fall behinde .lol i realy half to rofl because of all the things i see here
      android fore 1 has a realy realy long ways to go see im not talking just tabs,phones,
      descktops im talking in general but they will get there it might but they need a pc build
      not phones see that why M.S is going to take all again and again. because they take there time sit back and wait then drop the boom on ya. o ya and my typing real is bad sry abought that

    • Neal

      Android is beginning to be my favorite os of all time, although I do like Windows 7.

    • GuestDroid

      I think Windows 8 on my work PC would be a complete disaster. I still have WinXP while other PCs are being upgraded to Win7 or being replaced with new units with Win7 already installed. I’m still trying to find everything and remain productive on the MS Office 2007 upgrade that put that terrible “RIBBON” everywhere. At home I switched the Mac OSX after years of being a diehard Windows OS fan. I can’t say that I miss the Windows OS at all. Today I have what I believe to be a healthy blend of Android, Mac OSX and Windows platforms in my personal and professional lives, and I’m totally rocking Ice Cream Sandwich on my smartphone. #TeamAndroid ;)

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