In the realm of messaging apps, Whatsapp is a giant already, and the popular cross-platform service doesn’t show any sign of slowing down.
The development team just announced that over 300 million people now actively use Whatsapp every month, up from 250 million just two months ago, for a staggering average growth of 1.66 million new users per day.
Whatsapp lets users communicate through chat messages, but also images, videos, and locations. Talking to CNET, the company boasted some impressive numbers – the service now processes 31 billion messages on a daily basis, as well as 325 million photo uploads.
Soon, users will be able to share voice messages too, Whatsapp announced. The push-to-talk feature is now rolling out to users on all platforms. Just hold the microphone button and talk to record a voice message that will be sent automatically as soon as you release the button. It’s a simple and powerful concept that users will probably love.
How large can Whatsapp grow? With messaging apps, network effects are important, and big players like Whatsapp stand to win the most. In other words, the more people use Whatsapp, the more tempting the service will become for new users.