After HTC performed poorly for much of the last year, the problems extended (at least in the profit department) into Q1 of 2012. Even if the first quarter is generally accepted as a transitional period for most device manufacturers, HTC has a lot riding on the success of its One series.
In this light, HTC has certainly taken to heart its new creed of providing potential consumers with a more personal connection to their devices. Along these lines, HTC has followed-up the successful unveiling of Sprint’s EVO 4G LTE by releasing a “making of” video that sheds light on the thought process behind the design and creation of Sprint’s latest star device.
The video brings up a lot of interesting points about how HTC’s designers and engineers operate and the principles they rely upon when creating such an impressive device, including:
- Having a unique design that would allow people to recognize an HTC product at a glance
- The thought process behind the creation of the special aluminium alloy kickstand and the effort to maintain form without sacrificing on function
- The two-tone design of the frame with a soft-touch back, while using only one aluminium piece
- Using almost a hundred different custom-designed machine cutters to allow for all the hardware that goes into the uni-body frame
EVO 3D successor spotted?
Throughout the video, we see a lot of “discarded” concepts for the design of the phone. But wait, what do we have here? Is that a 3D camera? As AndroidAndMe first noticed, at about the 0:23 mark, the camera rolls over several frames, with the last one surprisingly featuring a dual-camera dual-LED flash system, a la the EVO 3D.
While the video does mention the fact that HTC “played around” with various technologies while deciding what best suited this device, the very brief appearance of a 3D camera shell begs the question, “Are we looking at the successor to the popular HTC EVO 3D?” Of course, there is no official indication towards this being true, and what we see is very likely just another concept prototype, but this sudden appearance has definitely got my curiosity flaring.
Back to the EVO 4G LTE, the device looks nothing like the One X, with the differentiating features including a kickstand, availability of a microSD slot (no microSD support on the One X), and a still slightly disappointing, but larger battery than the One X (2000 mAH compared to 1800 mAH).
The EVO 4G LTE will be heading to Sprint and will be the flagship device for its soon-to-be-set-up LTE network. The device will be available for pre-order on May 5, and will ship in June, with a $200 price tag (on a 2 year contract).
What are your thoughts? Did you like/dislike the design of the HTC EVO 4G LTE? Were you left wishing for a more One X-like feel? Is the two second view of a 3D camera-equipped phone an indication of things to come?