Now that production of San Diego, the first Intel-based Android smartphone in collaboration with Orange UK, has wrapped up and the phone is already in stores — it’s time to show it off to the world with a series of glitzy TV commercials that reportedly will cost in the multi million-dollar range, one of which you can watch below.

For a phone that has been touted by its maker for its high-performance, it’s only apt that the ad depicts the San Diego as a speedcar that zooms its way across the desert — whilst we’re reminded of the phone’s ability to take pictures in an instant, fast browsing performance, and smooth gaming experience.

While there’s no question that the first ad was well made, the next set of commercials should accentuate the phone’s unique features more and convince customers why it’s worth the investment. Prices for the San Diego start from £199.99 for prepaid customers, while those who opt for a two-year contract can get the San Diego for free.

As a refresher, the San Diego comes with a 4.03-inch display of 1024 x 600 resolution, 1.6GHz Intel Atom Z2460 Medfield processor, 1GB of RAM, 16Gb internal storage, 8MP rear camera with HD video recording, and Android 2.3 Gingerbread.