Vic Gundotra: The next Nexus phone will (hopefully) have an insanely great camera

by: ŠtefanFebruary 18, 2013

People buy Nexus phones for multiple reasons. They’re cheap, they’re fast, they run stock Android, they’re the first to get software updates. But no one with an ounce of common sense would ever buy a Nexus phone because of the camera. The Nexus One had a terrible shooter. The Nexus S was a bit better. The Galaxy Nexus was actually a step backwards. And while the Nexus 4 isn’t too bad, it’s still not as good as the best camera phones out on the market today.

So what’s Google going to do to address this issue? According to Vic Gundotra, Senior Vice President of Engineering, the search giant is “committed to making Nexus phones insanely great cameras.” In other words, Vic’s just being a tease. Notice how he used the phrase “insanely great”, something that Apple uses in their marketing quite often. This isn’t the first time that Google has done this. Remember “Project Butter”? That word, butter, is what Steve Jobs used to describe the scrolling on the iPhone back in 2006.

We don’t mind companies copying each other’s marketing lingo, because at the end of the day it doesn’t really matter what a company says about their product. What’s important is that they deliver a fantastic piece of hardware. If the next Nexus has an amazing camera, we’ll be shouting about it from the rooftops. If it has a terrible camera, we’re going to shrug our shoulders and just say that it’s business as usual.

What does Google have to do in order to make the perfect camera phone? Easy, hire some imaging experts who know what the hell they’re talking about. Why do you think Samsung’s phones and Sony’s phones take great photos? Each of those respective companies has a dedicated camera unit. We can’t explain why Apple’s phones take such good photos, but that’s another story altogether.

  • MasterMuffin

    Apple uses black magic! They’re evil, EEEVUL I tell you!

    • HellG

      They use their poisonous demonic cameras to take pictures of food and coffee in starbucks to consume its life for their god, or they are just stupid hipsters who love taking HQ pictures of their food for some reason….i will go for the second :|

      • MasterMuffin

        They’ve brainwashed you :O Damn you satanic food consumers!

  • A flat camera in a smartphone can never compete with a fat camera in a larger dedicated camera. That’s just physics. If you care about the people you take pictures and video of, get a real camera.

    • NickG

      Or get a pureview 808, no Nokia fan but that thing really can replace the camera. Why lug around a hefty piece of junk like a camera when imaging capabilities are improving on our handhelds? Sans IPhone and 920 (I dislike both brands but there’s no denying their cameras are awesome)

      • That’s just not true. The megapixel marketing around pureview is just BS. Physics cannot be changed, larger optics in a larger camera will always produce proportionally better pictures than flat minuscule camera optics. Pureview may have a slight bump on the back of the phone and have a slightly larger sensor, yet that is nowhere near as good as any $150 point and shoot camera. Why would anyone want to pay $650 for a pureview if they can take better pictures and video of their family and friends using a $150 point and shoot? Those physical limitations will always continue. Now, you can add Android to the point and shoots and DSLR, which Samsung and Nikon are doing, which is great. But you cannot just think that flat optics in always thinner smartphones are ever going to be acceptable.

        Now if you do not care about your family and friends, using a smartphone camera is perfectly fine for you. But if you care about those people, and if you do not want them to hate you when they grow up, make the effort to carry around and to use a decent camera.

  • Filip Justin

    Come on, how good does the camera have to be to take good pictures? The Note 2 camera takes awesome pictures.. I can say the same about the shooter on the Xperia Arc, so.. It’s okay, just a lot of hype and publicity from Mr. Gundotra.

  • I don’t know what’s better than this, the current smart phones have got a better camera.

  • Tarek Assaf

    The camera on my HTC Desire S takes better pictures than my N4, they really should focus on improving the camera. My wife has the S3 and the camera is just amazing…

  • Mikael Guggenheim

    Iphone take great pictures because they bought the camera from Sony(Ericsson).

  • pio dal cin

    I’m stuck with my Iphone. PLease send me one so I can test it

  • Jan

    then the next nexus should be sony :)

  • I want miracast (and MHL)… only if it can be used to mirror/extend the display so that my phone or tablet can be used in conjunction with a bluetooth keyboard and mouse and replace my desktop computer.

    Other than that, I want it not to be some huge 5″ phone, have at least HD resolution, a great screen, great battery life, and a loud speaker. For some reason my Galaxy Nexus is SO quiet (even on max volume) that it’s hard to hear it ring and beep.

    The camera… well a nice camera is nice, but I’m pretty satisfied with the Galaxy Nexus’s camera, despite everyone saying it sucks. What I’d rather have are some more setting options in the camera app, like custom white balance or manual mode. (Though the camera app is already pretty good.)