People buy Nexus phones for multiple reasons. They’re cheap, they’re fast, they run stock Android, they’re the first to get software updates. But no one with an ounce of common sense would ever buy a Nexus phone because of the camera. The Nexus One had a terrible shooter. The Nexus S was a bit better. The Galaxy Nexus was actually a step backwards. And while the Nexus 4 isn’t too bad, it’s still not as good as the best camera phones out on the market today.
So what’s Google going to do to address this issue? According to Vic Gundotra, Senior Vice President of Engineering, the search giant is “committed to making Nexus phones insanely great cameras.” In other words, Vic’s just being a tease. Notice how he used the phrase “insanely great”, something that Apple uses in their marketing quite often. This isn’t the first time that Google has done this. Remember “Project Butter”? That word, butter, is what Steve Jobs used to describe the scrolling on the iPhone back in 2006.
We don’t mind companies copying each other’s marketing lingo, because at the end of the day it doesn’t really matter what a company says about their product. What’s important is that they deliver a fantastic piece of hardware. If the next Nexus has an amazing camera, we’ll be shouting about it from the rooftops. If it has a terrible camera, we’re going to shrug our shoulders and just say that it’s business as usual.
What does Google have to do in order to make the perfect camera phone? Easy, hire some imaging experts who know what the hell they’re talking about. Why do you think Samsung’s phones and Sony’s phones take great photos? Each of those respective companies has a dedicated camera unit. We can’t explain why Apple’s phones take such good photos, but that’s another story altogether.