Former longtime Nokia exec to run Vertu, plans switch to Android
Vertu, the British manufacturer of luxury phones, is well known for its extravagant creations, which will set you back between £3500 and £200,000, depending on how exclusive are your tastes. Up until now, the handsets ran Nokia’s ill-fated Symbian operating system, but according to TechCrunch, the stars are lined up for an Android-powered Vertu device.
The switch to Android is somehow intriguing, considering that Nokia, which recently sold Vertu to an investment company, is firmly entrenched in the Windows Phone camp. Anssi Vanjoki, the new CEO of the luxury handset maker, might have something to do with the shunning of WP.
A 20-year veteran of Nokia, Vanjoki left the Finnish giant because he was denied the CEO position, which went instead to Stephen Elop. Elop, of course, killed Symbian and Meego, and married Nokia’s destinies to Microsoft, his former employer. It’s easy to think that Vanjoki might hold a grudge against Elop, and, by extension, Microsoft’s Windows Phone operating system. But that’s just speculation, at this point.
It remains to be seen how Vertu will adapt the popular (some would say socialist) Android to its exclusive image. It wouldn’t be the first time a luxury company works with Android. We’ve seen Android phones produced by Tag Heuer, Tonino Lamborghini, and Aston Martin, to name the most recent. In general, these devices are rather poor on the specs side, but they make it up in the looks department (if you’re into leather, sapphires, and that sort of thing).
Vertu has produced just one full touchscreen smartphone until now, but hopefully, the rich and famous will get many more Android-powered toys in the future.