One of Google’s main reasons for launching an open-source mobile OS like Android was to make sure it stays relevant in the ad business in a world that would be using mobile devices more and more for Internet-related purposes, so we shouldn’t be surprised to hear that other companies are also interested in serving some sort of ads to mobile device users.
Verizon is one of these companies, as the carrier is ready to bring targeted ads to its mobile subscribers, as long as they opt-in for the service. While Google is making money from online ads, Verizon apparently wants to be the middleman between the end-user and companies interested in advertising their products directly to potential buyers.
Dubbed “Verizon Selects,” the program will be available in selected markets. In order to offer better ads, the carrier will use some of your personal data as follows:
Simply put, Verizon Selects will use location, web browsing and mobile application usage data, as well as other information including customer demographic and interest data, to create specific insights.
Those targeted “insights” will be served via “email, text, postal mail or online or mobile advertising.”
To convince you to opt-in, Verizon is ready to pay a small bribe of some kind, in form of a “coupon or some other form of reward, most likely from a popular retailer.”
Are you ready to join?