Verizon reportedly planning a new app store, because we love bloat

by: Andrew GrushAugust 20, 2014

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In 2013 Verizon shut down its app store efforts, citing the changing landscape of the mobile industry as the reason for getting out of the game. A bit over a year later, it looks like Big Red is changing their minds, at least if a new report from The Information proves correct. This time around, Verizon reportedly is looking to form a ‘coalition’ with other carriers and even OEMs with the goal of releasing the store globally, as opposed to maintaining the effort independently and exclusively for their network.

Discussions for this new store are still in the early stage, but basically Verizon is looking for another way for us to hand over our money to the carrier. The Information says that this is also a response to Google recently cutting back the piece of the pie it is sharing with carriers and hardware manufacturers. Of course, Verizon tried this before and to no avail.

If the report is true, every Verizon customer will likely find themselves force-fed the store without any way to uninstall it

What will be different this time? In addition to teaming up with other companies, Big Red reportedly wants to make its app store smarter than the competition by using location, social info, time of day and other data to recommend apps to its users. There’s also talk about Verizon offering special advantages to those that use its app store, like discounted data rates for apps that come from the Verizon store, improved carrier billing and more. So does Verizon actually have a shot of doing well here? Unless they employ some extremely aggressive tactics (and keep their name off the app’s branding), we doubt it.

Third-party Android app stores are a dime a dozen, but few have really found true levels with Amazon’s AppStore being the closest to a success story, though it substantially lags behind the Play store in terms of popularity. The biggest problems with carrier stores is they tend to have awful interfaces and are generally poor when it comes to issuing app updates. These are just two hurdles that Verizon will need to overcome if they want their store to be a smash hit. The lack of apps and Verizon app reputation are two additional problems that Big Red is likely to face.

Regardless of whether it’s a success or not, if the report is correct, we imagine every Verizon customer will soon find themselves force-fed the store without any way to uninstall it. Yay, bloatware!

  • MasterMuffin

    If we can trust that Verizon continues to be Verizon, the apps will get updates 1 year after their Google Play version has had them :D Everybody loves some bloat, especially the bloat that eats your battery and can’t be deleted without root. I’m sure they’ll disable the feature to disable this from settings :)

    • Evan Wickes

      i loved verizon’s gps approach.. they had an app for each & every phone at one point. they did this so they could charge $5 for the download & like $2 per month of use. once u upgraded phones, u had to pay the $5 for them to copy & paste the same app but change the title from S3 to S5 or G to G3 (2yr contract)… meanwhile, Maps is free & updated regularly w/ useful features.

    • smokebomb

      Verizon never misses a deadline to miss a deadline.

  • Salman Thaw

    The Yandex store is also a success. It comes pre-installed on a lot of Androids in Russia, but also on non-Android phones like Jolla and Südwegen Snow, two that I know of.

    I think some of these stores have a chance of success for those OEMs that want an Android phone without the whole OHA “take it or leave it” “all or nothing” approach for Google Android.

  • smokebomb

    I’ll drink a beer to Verizon’s failure tonight.

  • OldSchoolLibertarian

    There are hallucinogens in the water at Verizon.

  • Walid El Baouchi

    “the all new Verizon Samsung Galaxy S6, now with three appstores pre-installed” – 2015

  • Colts5609

    Here is how I think it will f̶a̶i̶l̶ go. Verizon touts their new app store as a terrific alternative to the Google Play store. As a special promo, they are going to offer 10 free Candy Crush power ups and an exclusive Angry Birds level. All complete with a hard to navigate, slow and laggy UI. With an app selection that encompasses about 5% of the Play store that never delivers timely updates.

    • Jared Reall

      Couldn’t of said it better. Seriously, what are they smoking over there?

  • Jared Reall

    Greed. Greed. Greed. Big Red only cares about money. Nothing else.

  • Oli72

    great title for vz. thx god for options out here.

  • MKB4K

    who needs verizon