Verizon CEO Lowell McAdam is on record as having praised T-Mobile’s new un-carrier approach. We’re fans, also… and so are many of you. It is clearly a head-turner, putting the entire industry on notice. Maybe… just maybe… this could catch on.
The crew at Droid Life has their hands on a leaked document (below) which shows a very interesting new strategy. Under the heading regarding a customer who would like a new device, there is an option for a payment plan… much like T-Mobile’s new design. Interesting, to say the least.
This doesn’t mean Verizon is going to cannonball into the unsubsidised realm, as T-Mobile did, but it shows the value for carriers in adopting such an approach. It seems as though Verizon may have seen the light, and is inching toward this strategy. Verizon customers would probably be over the moon if this occurred.
Then again, it may be a scheme to get people away from their unlimited data plans. The heading of the document is regarding dissatisfied customers, suggesting they have people who simply want new devices within their contract. If you have unlimited data with Verizon, and sign a new contract, the option for unlimited is no longer there. This could be an end-around play for getting customers away from the unlimited data.
Of course, we hope Verizon is just dipping their toe into the un-carrier water, but only time will tell. Being complimentary of a service, and switching your business model, are wholly different entities. We just hope others are as brave as T-Mobile.