Verizon announces self-branded “Ellipsis” tablet, the first of a new family of products [update]

November 5, 2013
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verizon-tablet

We all know how much Verizon likes to puts its logos on things, preferably as big and bold as possible. With that in mind, we are about to see a brand new tablet with the Verizon and 4G LTE logos – and nothing else.

Today Verizon unveiled the self-branded Ellipsis 7, a 7-inch budget device with a price tag of $249.99 without contract. If for some crazy reason you want to lock yourself into a two-year contract, you can also get the tablet for $100 off.

The device’s specs are still pretty much unknown, though we do know it will have LTE connectivity baked in, as well as a front-facing camera and an “HD” screen. It also looks like the device is running a near-stock version of Android Jelly Bean, though we can expect a fairshare of ‘special’ Verizon apps as well.

With self-branded devices Verizon no longer has to deal with a major manufacturer when it comes to decisions like branding, bootlocking, OS updates and carrier bloatware.

The Verizon-branded tablet is expected to arrive November 7th, both in-stores and online. While we can’t imagine the specs will end up being too impressive, this is still a pretty interesting move.

By creating its own line of tablets, Verizon is attempting to use its own brand name to push ODM devices to its consumer base. It’s also bringing competition to other third-party devices it sells from companies such as Apple and Samsung.

That said, we aren’t too surprised. This isn’t that much different than what Verizon already is doing with the Droid brand, though there they do partner with a major manufacturer — now exclusively Motorola. Big Red likes control over its devices, and with self-branded devices Verizon no longer has to deal with a major manufacturer when it comes to decisions like branding, bootlocking, OS updates and carrier bloatware.

Verizon confirms that the new tablet is the first product in an upcoming family of Ellipsis products, which will likely include low and mid-range handsets as well. Whether Ellipsis can do for Verizon what the Droid brand has, remains unseen.

What do you think, is this a smart move on Verizon’s part? Will less-tech-savvy customers be lured in by these low-cost Verizon-branded devices?

Update (11/7): As expected, the Ellipsis 7 has now arrived in stores for $249.99 outright, or $149.99 with contract. We have also learned that the device is powered by a 1.2GHz quad-core CPU with 8GB of RAM. Other specs include a 7-inch 1280×800 LCD display, a 4000 mAh battery, 3.2MP rear cam and a near-stock version of Android 4.2 — though you can expect plenty of Verizon bloatware.

Comments

  • John Burmeister

    Oh my bezel

    • poop

      After having used only the G2 for two weeks, I think that bezel gave me cancer.

  • Tran Nguyen

    Verizon want to be Amazon likely? Heh Verizon! Put Nexus 5 on your list please! Let ‘s do what customers want.

  • Tran Nguyen

    Specs include a 7-inch 1280 x 800 IPS display, 1GB of RAM, 8 gig’s of on-board storage and a 1.2 GHz quad-core CPU from an unknown manufacturer. The device will be sold as the company’s very own tablet and first in the line of “Ellipsis” devices. It will also sport LTE connectivity and a front facing camera for video chats. It’s been also said the device will be running an OS version close to stock Jelly Bean and confirmed to hit stores on November 7th for $249.99 with no contract.
    I love Nexus 7 better

    • Dt Bell

      Judging by the specs, Verizon’s been planning this for a long time. Lot of nerve charging that kind of price, considering there’s a data hook in there somewhere.

  • RanRu

    Ellipsis? As in the punctuation mark characterized by a loss of words? Largely because one has nothing positive to say? Well… uhm… huh.

    • http://www.corbindavenport.com/ Corbin Davenport

      “It sounded cool!”
      – Verizon

    • NeedName

      oh, that’s classic!

  • Mayoo

    Wiki says “Ellipsis (plural ellipses; from the Ancient Greek: ἔλλειψις, élleipsis, “omission” or “falling short”) is a series of dots that usually indicate an intentional omission of a word, sentence or whole section from the original text being quoted”

    I’d say it describes what I see exactly …

    • NeedName

      this tablet should be omitted. . . from the planet!

  • noway

    Why are we talking about how this will save on bloatware when verizon is main culprit when it comes to bloat. And as for updates, they can’t even pass down an update from Google for my Gnex without messing around with it, I wouldn’t expect a single update if verizon is in charge of it. And if that wasn’t enough they’ll probably lock the device down like never seen before and add new ways to track and sell the personal information of their customers so I can guarantee I won’t be buying it.

  • http://www.ContractorRegistry.com/ Mike – Construction Contractor

    This will be “fun” for the old folks. They could care less about specs. I’m sure Verizon realized that old people buy based on trust and who better to trust than the people that sell them the latest flip-phones at “super reduced senior loyalty” price of $99 on 2-year contract.

  • Hugo Oskarsson

    I’m sure anyone reading this comment would be able to come up with a better design in half an hour.