Verizon debuts Samsung Galaxy S3 ad, and it’s not a very good one

June 29, 2012
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With the release date of the Samsung Galaxy S3 on Verizon fast approaching, the carrier has launched the first of what we assume to be many TV ads for the super phone. Unfortunately, the first ad doesn’t score too highly on our book.

The ad tells the story of a father who tries to lose weight in time for his daughter’s wedding with the help of Verizon and Samsung Galaxy S3. From checking out nutrition facts of cheeseburgers with the phone, to video calling – it doesn’t really show off some of the phone’s main strengths and unique features.

http://www.youtube.com/watch?feature=player_embedded&v=Eug5tHIE5qg

And if the ad is accurate, it looks like the Galaxy S3 is set to gain that rather unsightly Verizon logo – which is slapped just below the display of the phone and above the home button. A “feature” that we don’t see on the phone’s page on Verizon website. We hope it won’t translate to real life.

To be fair, the ad lumps Samsung Galaxy S3 with Verizon’s other offering and it seems to be promoting more of Big Red’s 4G LTE network. Perhaps we’ll see one that will showcase the features of the Galaxy S3 explicitly in the coming weeks or perhaps we won’t – given that the phone is selling like hotcakes anyway.

So, what do you think of the ad?

Comments

  • clell

    Seems like the only devices that get marketed well with Verizon are the device with the “droid” branding.

    • leoingle

      Exactly what I was thinking

  • TommyNYC

    Couldn’t care less about the ad tbh.
    They are promoting the 4G network and just decided to throw in the S3 because it’s the newest thing they have.

  • TRON

    Typical Verizon cannon-fodder. Their previous batch of ads actually hit home and were very feature-driven and made a lot of sense. This is a departure, so one wonders if the creative driver of their marketing campaign that brought us sign-cutting RAZRs and “Rule the Air” slogans returned, because they never seem to make a point.