Google partnered with Starbucks a little over a month ago to promote its All Access music service through an interesting new promo. Starbucks customers were given the ability to stream unlimited songs, radio, and more on top of the free in-store Wi-Fi connection as part of this said partnership. A lot of people view it as a big win for both coffee and music aficionados — in the U.S., at least.
Now, it seems that Verizon might soon be named as the next partner for the promotion of Google’s robust new music service, based on a report that first appeared a few days ago on the Billboard Biz web site. The report cites a number of unnamed executives who are said to be “knowledgeable with the [partnership] discussions.”
Google has yet to partner with any one carrier in the U.S. for its All Access music service, which has already been out for a few months now. If the above report is true, then Verizon could be sitting on a huge opportunity to ride the tide of Google’s exciting — and relatively affordable — new music streaming service, which could help it retain many of its current mobile subscribers while attracting a whole bunch of new ones.
It is said that the partnership’s terms have not yet been finalized. In fact, the report goes so far as to say that it could “fall apart at any time.” With potentially millions of dollars and thousands upon thousands of users on the line, this should come as no surprise.
But whether or not you’re a Verizon subscriber, if you’re in the U.S., then this is definitely something worth looking forward to. If this deal ever does go through, it’s guaranteed to benefit not only Google and Verizon but also all of the prospective users as well.