During the all-important holiday season in December, we found out that the Brits just can’t get enough of Samsung’s Android offerings. As per a recent mystery shopper survey done by Informa Telecoms and Media, we now learn that UK retailers seem to share the same love for all things Samsung.
The surveyed retailers include John Lewis, Everything Everywere, O2, 3, Maplins, PC World, Carphone Warehouse, and Phones4U. According to the mystery shoppers, who asked the stores to make a recommendation of three smartphones or tablets, Samsung’s handsets were recommended more than any other devices from competing manufacturers.
The most recommended phones were the Samsung Galaxy S3 and the Galaxy Note 2, while the Apple iPhone 5 – being their closest competitor here — was only recommended by two retailers, 3 and Phones4U. This despite “an in-store advertising campaign and recent product launch”, said Informa’s research analyst Julian Jest.
The research firm also said that it’s likely that the sales assistants “see the Samsung devices as a safe bet to earn greater commissions”. Of course, we’d like to think that the popularity of the Galaxy S3 and Note 2 can be attributed to the fact that these are two plain awesome devices.
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good guys UK phone shops.
I usually recommend S3 or Note 2 and the Nexus 4
Nexus 4 is a lie (it just don’t exist in most parts of this planet)
I used to sell cell phones – including the iPhone. I have yet to meet a salesperson or manager of a cell store that actually personally felt the iPhone was a truly great deal.
However, given that up until recently iPhone mania has been such a prevalent affliction people walking in the door had, and there literally was nothing you could say that could convince them to slow down, think this thing through carefully, examine the multiplicity of options you won’t have with iPhone – screen size variations; freedom to use your phone as you see fit, etc., etc. – only a fool who didn’t want to make a sale would argue. So, you just shut up, smiled sweetly and said, “Yes, that iPhone is a very well made piece of technology and many people agree with you when you say there’s nothing better.” (That’s not lying; its the truth – just not the whole truth and nothing but the truth!)
But that was then, this is now, with the advent of the Galaxy S3 and Note 2; with the poor showing iPhone is having and the beating Apple’s stock is taking – last I heard it was down to $434.00 plus or minus from $707.00 in September – not only is the smart money starting to see the light and flee, but word is getting out that Android and Samsung with the S3 and Note 2 have the “Next big thing” now!
Can you not get stock quotes on your device? AAPL is currently $447 after manipulation.
The price I quoted was Friday’s closing price as reported on Fox News on Friday. Give it time. It will resume its downward spiral. People don’t like bullies and it was only because Apple was making them money that both the carriers, as well as the public, were willing to put up with Apple.
Apple may have won a battle when it won the court case saying it had invented the rectangle with curved corners, but it has lost the war; just takes a little bit of time for reality to really set it, but like gravity, the truth always works in the end.
I don’t blame them for it, it is their job, but salespeople are paid to sell, not to give their opinion – unless of course that will sell a phone.
People in sales do whatever (legal and decent) it takes to make the sale. Most are not in the same job long enough to see any benefit from repeat sales (and that is the fault of management) so there is little point in sowing seeds for the future by giving honest advice if it costs you today’s sale.
Actually, a good salesperson, one who cares about his clients IS paid (and paid quite well) for giving their honest opinion. It is only when the client comes in with a set in stone opinion that frankly has little basis in reality, but is not going to succumb to reason, that the salesperson must bow to and pay lip service to that old saw, “The client is always right.”
What is happening in the UK now is that the cat is out of the bag and the salespeople are NOW able to tell the truth and sell people what will be best for them and not Apple’s bottom line. People are turning their backs on Apple hype and starting to think the way “an educated consumer” ought to think with their “little gray cells”, as Hercule Poirot used to say in Agatha Christie’s murder mystery novels.
See my post below. sms
I’ve yet to see a shop floor salesperson remuneration structure that includes any payment for “giving advice”. Mostly, if not exclusively, the pay structure will be a fixed element plus sales commission based on units or (if the salesperson has negotiating authority) retained margin. Usually there is a volume target as well to be achieved which triggers increased threshold payments, and generally the pay is rubbish if you do not achieve the threshold.
In so far as “giving honest, genuine advice” may occasionally be what swings a sale, then I’m sure it will be given.
But the clue is in the name – they are paid to sell. Otherwise they would be called advisors :0
It will be wrong if they don’t recommend Samsung galaxy s3 and note2!!!!.and not if they recommend them!!!!.because they are really better then the Iphone5!, and even cheaper!!!!!.so there’s not a problem!!!!!!.well done, keep it up!!!!!!!!
Nexus 4 is a lie. S3 is really a smart phone. But iphone5 is the best.