UK’s EE increases data allowance for its 4G LTE customers, introduces SIM-only data-only option

November 28, 2012
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The rumors regarding  EE increasing the 4G data allowance for users have turned out to be true. UK’s first 4G network carrier, EE has announced new plans for its mobile broadband customers. The announcement will please most of EE’s existing and new customers as the company is increasing the data allowance by ~60% for the current plans without adding anything to the prices that are being offered right now.

EE has revealed in a press release that customers who are currently on 2GB data allowance plan will be able to enjoy up to 3GB of 4G LTE data with no rise in monthly fees. Similarly, the users who are on the 5GB plan will now be able to use data up to 8GB with no extra costs. The offer is valid for customers with compatible devices and those who are using EE’s data only plans.

Alongside increasing the data limit for its customers, EE is launching a new SIM-only data-only plan, which will be available on a 30-day contract. The new data-only plan will cost £15.99 per month with a data limit of up to 5GB.

Although EE is not selling any Android tablet with LTE capability yet, you can use a supported device with LTE on 1800MHz with this new plan the carrier is offering. The new 30-day contract plan with limited data allowance of 5GB will be available for free for the first month to those users who would sign up for the plan before December 23.

Show Press Release

EE DELIVERS MORE DATA AND MORE CHOICE WITH NEW 4GEE MOBILE BROADBAND PLANS

  • Updated 4GEE Mobile Broadband plans offer more inclusive data for the same price, for new and existing customers
  • New SIM only plans, 30 day plans and 24 month plans offer customers greater choice with increased data allowances

28th November, 2012, London – EE, the UK’s most advanced digital communications company, today announced updates to its 4GEE Mobile Broadband offering, increasing data allowance on plans and launching a range of new options to give customers more choice.

More data, same price
The 4GEE Mobile Broadband plans now include data allowances increased by around 60%, with no rise in monthly fee. The 2GB plan now becomes a 3GB allowance, with the 3GB plan increasing to 5GB, and the 5GB allowance now extending to 8GB. All existing 4GEE customers will be automatically upgraded to the new data allowances, with no increase in their monthly fee, allowing them to get more out of superfast 4G at no extra cost.

More plans, more choice
EE is also launching a range of new 4GEE Mobile Broadband plans to offer customers greater choice. A new one month SIM only plan offers 5GB of data for £15.99, with the first month free for customers signing up before 23rd December. Customers wishing to include a 4GEE Dongle or Mobile Wi-Fi device can choose from 30 day plans, or 18 and 24 month plans, starting at £12.99 per month for 1GB.

Pippa Dunn, Chief Marketing Officer – Consumer, EE, said:
“These updates underline our commitment to offering customers the best value and choice from our plans. We recognise Superfast 4GEE opens up a range of possibilities for our customers from browsing to gaming to HD movie streaming so it’s right that we increase the breadth of our plans to meet everyone’s needs. And customers signing up to our £15.99 5GB SIM only plan get great value whether they’re on 4G or 3G, and they will receive their first month free.”

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