Twitter announced earlier today that its Expanded Tweets will let users experience more in-tweet content from certain Twitter partners including article previews, images and video content, without leaving the site. The new functionality builds on existing Twitter features that currently allow users to watch tweeted YouTube videos and see images right inside the tweet.

The new Expanded Tweets will be available from a variety of publications such as The Wall Street Journal, The San Francisco Chronicle or Der Spiegel Online. Photos from WWE, BuzzFeed and TMZ and videos from BET, 106 & Park, Lifetime and Dailymotion will also be available right on Twitter’s page.

In addition to videos, images, article previews and headlines, the Twitter accounts of the publisher and writer may also be available and users will be able to follow these accounts and interact with the tweets – reply, favorite or retweet – just as they’d normally do with a text-based 140-character long tweet.

Unfortunately, not everyone will be able to take advantage of the new feature, so regular Twitter users like you and me will be confided to using the same Twitter features we have been relying on until today. In other words, this Expanded Tweets feature may be a new monetization scheme for the social network and therefore only certain news outlets and corporations may have access to it.

The Twitter Expanded Tweets feature is now available on twitter.com and mobile.twitter.com, and in case you’re wondering, it’s going to come soon to Twitter for Android and Twitter for iPhone!