Twitter Cards updated, brings mobile app deep-linking and new App, Product, and Gallery cards

April 3, 2013
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Twitter Cards allows you to add additional information to a single tweet, which so far included article summaries, photos, songs, and videos. At a developer conference on Tuesday, the company updated Twitter Cards by introducing a lot of new features and types of cards, that will allow developers, mobile apps, and websites to showcase their products in an easier and more comprehensive way.

Here is quick rundown of the new types of cards added –

  • App – App cards will show detailed information about your app, including name, icon, description, ratings, and price, and will display this information directly from the Google Play Store or other app stores.
  • Product – Product cards can be used to show a particular product by showing an image and description. Also included are up to two customizable fields, where you can add additional information like ratings or price.
  • Gallery – Gallery cards can be used to show a preview of your photo album. Using this card indicates that a gallery is being shared, as opposed to just one single image. 

While the new cards are a great addition, one of the best features introduced yesterday is mobile app deep-linking. With this new feature, users will be able to view content of a link directly in your app, or will be given the option to download the app if they don’t already have it installed.

In a blog post, the company mentioned that the new Cards system is backwards compatible, allowing for a seamless transition for anyone who has already implemented Cards, along with the fact that this new system will allow for the development of additional types of cards easily, while also giving better customization options to developers and publishers.

These new card capabilities will be launched with a number of partners including Foursquare, Vine, Flickr, Angry Birds, and SoundCloud, just to name a few.

What do you think of the new cards and the mobile app deep-linking feature? As a developer or publisher, are you excited about implementing these new features? Let us know in the comments section below.

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