Toshiba introduces the Excite 10 SE, a 10.1-inch Jelly Bean tablet for $350

December 4, 2012
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The tablet market has been one tough nut to crack for Toshiba. In theory, the company’s wide array of attractive tablet offerings should have no problem gaining the adoration of many, but the magic just wasn’t there.

Even though the Japanese manufacturer hasn’t quite succeeded in gaining some meaningful traction in the market, it’s not ready to call it quit just yet, as it’s rolling out the red carpet for the upcoming Excite 10 SE tablet. Following the leaked specs and pics last month, Toshiba has now made the Excite 10 SE official by announcing its availability and price.

Design-wise, the Toshiba Excite 10 SE looks similar to its non-SE cousin, if somewhat slightly bulkier. The 10.1-inch Excite 10 SE also boasts the same NVIDIA’s Tegra 3 quad-core processor. Other specs include a 3MP rear camera, HD front-facing camera, WiFi b/g/n, Bluetooth 3.0, microSD support, stereo speakers with SRS Premium Voice Pro, and Android 4.1 Jelly Bean out of the box.

Toshiba is hoping to lure buyers with the Excite 10 SE’s pricing. The 16GB model is going for $349.99, and it will be available for purchase from its online store and select retail stores starting December 6. If you ask us, it’s a pretty good price for a 10.1-inch Tegra 3-powered slate.  But what do you think? Will you give the Excite 10 SE a try or a pass?

Show Press Release

Toshiba expands excite family of tablets with new 10-inch model
New Excite 10 SE Tablet Powered by Android 4.1 Starting at $349.99 MSRP

IRVINE, Calif. — Dec. 4, 2012 — Toshiba’s Digital Products Division (DPD), a division of Toshiba America Information Systems, Inc., today announced the availability of the Excite™ 10 SE tablet, a multimedia-rich tablet with a 10.1-inch touchscreen, powered by Android™ 4.1, Jelly Bean. The Excite 10 SE offers an affordable option for people looking for a powerful and versatile tablet for the home, starting at only $349.99 MSRP[i].

“Our Excite family of tablets continues to grow with options to suit a wide range of consumer needs, from portability and gaming to versatility and power,” said Carl Pinto, vice president of marketing of Toshiba America Information Systems, Inc., Digital Products Division. “We designed the Excite 10 SE to be a full featured tablet that offers a pure Android, Jelly Bean experience, while maintaining an attractive price point.”

The Excite 10 SE features Android 4.1, Jelly Bean, which improves on the simplicity and usability of Android 4.0. Moving between customizable home screens and switching between apps is effortless, while the Chrome™ browser and new Google Now intelligent personal assistant and Voice Search apps makes surfing the web fast and fluid.

Slim and light at only 0.4 inches thick and weighing 22.6 ounces[ii], the Excite 10 SE is encased with a textured Fusion Lattice finish, making it comfortable to hold and easy to carry. The tablet offers a vibrant 10.1-inch diagonal AutoBrite™ HD touchscreen display[iii] plus the NVIDIA® Tegra® 3 Super 4-PLUS-1™ quad-core processor[iv] that delivers smooth web browsing and outstanding performance for games, HD movies and more.

Stereo speakers with SRS® Premium Voice Pro create an optimized audio experience for music, video and games, while providing greater clarity for video chatting via the tablet’s HD front-facing camera. The Excite 10 SE also includes a 3 megapixel rear-facing camera with auto-focus and digital zoom for capturing HD video and photos. Featuring a wide range of connectivity, the tablet includes 802.11 b/g/n Wi-Fi®, Bluetooth® 3.0, as well as Micro SD and Micro USB ports for expandability. The tablet also charges conveniently via the Micro USB port.

Availability
The Excite 10 SE will be available starting at $349.99 MSRP for the 16GB model at select retailers and direct from Toshiba atToshibaDirect.com on December 6, 2012.

Image Gallery: http://bit.ly/Excite10SE

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About Toshiba America Information Systems, Inc. (TAIS)
Headquartered in Irvine, Calif., TAIS is comprised of three business units: Digital Products Division, Imaging Systems Division, and Telecommunication Systems Division. Together,  these divisions provide digital products, services and solutions, including industry-leading portable computers; televisions, TV/DVD Combination products, Blu-ray Disc™ and DVD products, and portable devices; imaging products for the security, medical and manufacturing markets; storage products for computers; and IP business telephone systems with unified communications, collaboration and mobility applications. TAIS provides sales, marketing and services for its wide range of products in the United States and Latin America. TAIS is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation. For more information on TAIS visit us.toshiba.com.

About Toshiba Corporation
Toshiba is a world-leading diversified manufacturer, solutions provider and marketer of advanced electronic and electrical products and systems. Toshiba Group brings innovation and imagination to a wide range of businesses: digital products, including LCD TVs, notebook PCs, retail solutions and MFPs; electronic devices, including semiconductors, storage products and materials; industrial and social infrastructure systems, including power generation systems, smart community solutions, medical systems and escalators & elevators; and home appliances. Toshiba was founded in 1875, and today operates a global network of more than 550 consolidated companies, with 202,000 employees worldwide and annual sales surpassing 6.1 trillion yen (US$74 billion). Visit Toshiba’s web site atwww.toshiba.co.jp/index.htm.

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