Google has five smartphone apps in this year’s top 10 smartphone apps list, according to a recent study.
Using data gathered from January to October 2013 from Android and iOS users aged 18 years or older in the U.S., Nielsen has come up with monthly average numbers for various apps. Unsurprisingly, the top is lead by Facebook, with almost 103.5 million users.
Google takes the following five spots, with Search, Google Play, YouTube, Google maps and Gmail, in this order. The apps have been used by as many as 76 million users for Search, or almost 64.5 million for Gmail, on average each month
Facebook’s Instagram, Apple’s Maps, Stocks and Twitter occupy the remaining four places, in this order. According to the study, it’s Instagram and Apple Maps that saw impressive growth compared to the previous year – 66% and 64%, respectively.
Of Google’s services, Google Search enjoyed the biggest growth, 37% compared to the previous year, while Google Maps only grew by only 14%. A recent report suggested that Google Maps has lost market share to Apple Maps on iOS devices since the latter launched last year, which could explain the slower growth rate for the Google’s mapping service. The other Google apps all have an average of almost 30% monthly usage growth compared to last year.
The same report says that smartphone penetration grew to 65% of mobile subscribers in America by October 2013, compared to 56% at the beginning of the year. Nielsen says that Android accounts for 52% of the smartphone market in the U.S., followed by iOS with 41%.
Google managed to surpass Facebook in the region in the top 10 U.S. web brands for 2013, with an almost 165 million average monthly users, 30 million more than the world’s top social network. Google’s YouTube made the top five with over 119 million users, surpassing Microsoft, which placed sixth.
Speaking of YouTube, the Google brand was the top U.S. online video brands of 2013 with almost 128.5 million users on average each moth.