Top 10 smartphone apps of 2013 list dominated by Google: Search, Play, YouTube, Maps and Gmail

by: Chris SmithDecember 17, 2013


Google has five smartphone apps in this year’s top 10 smartphone apps list, according to a recent study.

Using data gathered from January to October 2013 from Android and iOS users aged 18 years or older in the U.S., Nielsen has come up with monthly average numbers for various apps. Unsurprisingly, the top is lead by Facebook, with almost 103.5 million users.

Google takes the following five spots, with Search, Google Play, YouTube, Google maps and Gmail, in this order. The apps have been used by as many as 76 million users for Search, or almost 64.5 million for Gmail, on average each month

Facebook’s Instagram, Apple’s Maps, Stocks and Twitter occupy the remaining four places, in this order. According to the study, it’s Instagram and Apple Maps that saw impressive growth compared to the previous year – 66% and 64%, respectively.

Of Google’s services, Google Search enjoyed the biggest growth, 37% compared to the previous year, while Google Maps only grew by only 14%. A recent report suggested that Google Maps has lost market share to Apple Maps on iOS devices since the latter launched last year, which could explain the slower growth rate for the Google’s mapping service. The other Google apps all have an average of almost 30% monthly usage growth compared to last year.

Top Smartphone Apps  in 2013 | Image credit: Nielsen

Top Smartphone Apps in 2013 | Image credit: Nielsen

The same report says that smartphone penetration grew to 65% of mobile subscribers in America by October 2013, compared to 56% at the beginning of the year. Nielsen says that Android accounts for 52% of the smartphone market in the U.S., followed by iOS with 41%.

Google managed to surpass Facebook in the region in the top 10 U.S. web brands for 2013, with an almost 165 million average monthly users, 30 million more than the world’s top social network. Google’s YouTube made the top five with over 119 million users, surpassing Microsoft, which placed sixth.

Speaking of YouTube, the Google brand was the top U.S. online video brands of 2013 with almost 128.5 million users on average each moth.

  • Nech

    I’m really suprised somebody wants to use Apple maps.

    • Valtheus

      I am surprised that so many people are so hooked up with Facebook, that wanna use it on their smartphones too.

      • brararsh

        Everyone uses their “Smart”phone differently.. Most youngsters use it for Social networking, people between 28-45 use it for business, and older than that still use blackberry/ios..

        So am not surprised with Facebook numbers as they have significant number of user in all the categories. (Y)

        • Jayfeather787

          Yeah. I am one of those different youngsters though, I use my phone for flashing roms. :)

    • Dimitar Gospodinov

      when you can’t setup you default app you are stuck with Maps on iOS…

    • RedBeaVeR

      That’s sarcastic, right?

      Tell me you’re joking…

      • MadCowOnAStick

        you do know that apple maps killed 2 people in australia right?

        • RedBeaVeR

          For whatever freakin weird reason, my brain was interpreting Nech’s post as “I’m surprised NObody wants to use Apple maps”. Silly brain.

    • filaos

      Map data became good enough and everything else is at least as functional as Google Maps (on iOS). In particular, graphics fluidity, 3D view and battery consumption all trounce GMaps. People have less and less need for another service.

  • Keith Taylor

    Apple was really able to do a number of Google with their own maps. I feel like this really cut into Googles monopoly. But to be honest since Apple doesnt like to have anyone more popular than them it was expected.

  • Shark Bait

    Just shows how powerful Google are across both platforms

  • Xena_D

    More people using Twitter than Google+?

    Really didn’t expect that.

    • Lisandro O Oocks

      It doesn’t say that

      • MadCowOnAStick

        google+ isn’t on there and twitter is

    • MadCowOnAStick

      well no one really uses google+ that much unfortunately and twitter is much more popular

  • Lisandro O Oocks

    i dont think “Google Play” should be in the list.

    • Jayfeather787

      Yeah, it’s a place to download apps, not an app. Well technically it is an app, but it is usually not downloaded onto a device, unless flashing gapps or something.

    • Albin

      Proud owner of a $49 GB phone that does everything i want but doesn’t have any more internal storage, Google Play is a fricking nuisance. Every time I want to update an app (located on my big fast microSD) I have to permit Google Play, waste 10mb for it, then uninstall it to go back to Market. Piss on Google Play.

  • AndroidBoss

    Where is your Google+ at Google?

  • MadCowOnAStick

    “each moth” someone probably already caught that but yeah

  • geekahedron

    Gmail: the only email service that needs users to install their app for email to work properly