This morning T-Mobile officially unveiled two of the three Super Bowl XLVIII ads it will be playing this Sunday. Both of the revealed advertisements feature former New York Jets Quarterback Tim Tebow.
In the commercials, Tebow shows us what he’s accomplished in his life over the past year without an NFL contract. Some of the activities include walking the moon, delivering a baby, tackling Big Foot, revealing his plan for world peace and other outrageous activities.
Obviously the purpose of the ads is to highlight that life can be better without a contract, and so can your cellular experience. The add ties back into T-Mobile’s Uncarrier 4.0 strategy, which includes paying off early termination fees for customers that switch to T-Mobile from any of the other big four U.S. carriers.
Without further ado, here’s the two 30-second ads (the full minute long-version can also be seen above):
Aside from the two Tebow-themed Super Bowl ads, there will also be a third currently unrevealed ad that reportedly will be all text with no actors. The purpose of the third ad will be purely to “talk shop” and encourage consumers to end their relationship with their current carrier in favor of T-Mobile.
What do you think of the Tebow T-Mobile ads, like them or not?