Three new Chromebooks, one new Chromebox announced by Intel and Google

by: Nate SwannerSeptember 11, 2013

Three new Chromebooks

At their developer forum in San Francisco, Intel has offered up three new Chromebooks and one new Chromebox, all using their Haswell processor. That architecture is going to “improve battery life by more than 2X over previous generations, while offering increased performance” according to the Google Chrome Blog.

Neither Google or Intel were forthcoming about availability or price, but this signals a move to a more premium device. Details on final hardware also weren’t offered up, but a Toshiba Chromebook was showcased, along with Chromebooks from Acer and HP. An Asus branded Chromebox was the lone desktop model running the Haswell processor.

This marks Toshiba’s foray into the Chromebook realm, and Asus’ first Chromebox. While Chromebooks have run a variety of processors, from the ARM chipset in the ubiquitous Samsung book to the i5 chip from Intel in the top-end Pixel, today may represent a shift in thinking and direction by Google and its partners.

Four devices, all introduced simultaneously, and all running a Haswell processor. While Chromebooks dominate the sub-$300 price point — and often reflect that in build quality — such a large shift toward Haswell chips seem to offer a bit of maturity to the lineup. In development for nearly two years, the Haswell chips are robust, power sipping hardware, which Google notes will “improve battery life by more than 2X over previous generations, while offering increased performance.”

As this develops, we’ll be sure to keep an eye out for official info from all three manufacturers, as well as Google.