English daily publication, The Strait Times, has made news to launch an Android app for smartphone users. Users of the app will get an Android version of the full editorial content of the publication as well as free breaking news coverage and push notifications for these. A seven-day archive is also available.
This is not the first time the publication released a digital version of their news, however. Back in August, an app for iOS devices was launched already. Just 24 hours after it was launched, it received over 126,000 downloads. It was reason enough that the app was well-received by its audience.
“Since the launch of our iPad and iPhone app in August, we have received constant requests from readers to make ST available on the Android platform. Market surveys have shown an increase in the number of Android smartphones in use, so our latest app serves a real need.” said Mr Patrick Daniel, Editor-in-Chief, English and Malay Newspapers Division.
“With the Straits Times now available on Android smartphones in addition to iPads and iPhones, we can now extend our reach to a new group of readers who can read and access our quality news offerings any time of the day, while on the go.” added by Mr. Han Fook Kwang, Editor of The Straits Times.
This time, the Android app version will be offered in two All-in-One price packages. Option A compromises the daily ST newspaper version, ST Online free and premium editions from the website, as well as the Android version. On the other hand, Option B will include the same features but will be available up to two devices for the Android smartphone edition. The monthy price package for these two options are $26.65 and $28.65, respectively.
The Straits Times app will be available at the Android Market starting January 16. Subscription to Android packages of the ST app is available from January 12 to February. More information can be found at www.stsubscribe.com.