HTC doesn’t have a lot of strong brand phones, like the iPhone or Galaxy S II, or even the Nexus, which is Google’s brand, and I believe that is hurting their potential. That’s especially true lately when they’ve been releasing phone after phone with little similarities between them. The Evo brand was pretty good, but it started to fade away, in part because of the reason mentioned before.
But I think they have a new shot at this with the new HTC Rezound and its Dr. Dre Beats audio and headsets. They’ve put the Dr. Dre Beats headsets together with a couple of other phones before, but that felt like a last addition thing, rather than making the phones from the ground up for them. The new HTC Rezound looks like it was made specifically to sound good and look good with the new headsets.
If HTC succeeds with this phone, they could build a whole line of Rezound phones later for people who want the best phones for listening to music. In the Android world we haven’t had a particular manufacturer adopt this angle so far, and I think it’s a pretty good one. Sony Ericsson had this angle before with the Walkman handsets, but since they moved to Android they haven’t really launched anything that would blow us away in terms of sound.
The HTC Rezound looks to be a competitive product among the Galaxy Nexus and Droid RAZR, but it all depends what you want. If you care about having the latest Android version, HTC may be the worst this time, because I think they have a lot of work to do on the new version before they customize it with Sense. So that will take a while.
But for those of you who actually like Sense, or want the best sounding phone, the HTC looks like a great choice. Oh, and they are launching it today for $299.99 with LTE, dual core 1.5 Ghz Snapdragon CPU, and 720p 4.3″ display. The new ad tries to point out that the new Rezound will blow everything away in terms of sound: