Temple Run 2 becomes runaway hit with 50M downloads in 2 weeks

February 1, 2013
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Temple-Run-2How popular an activity can running away from a crazy monkey be? Apparently, millions of people like the concept, with the game Temple Run 2 having been downloaded 50 million times in a span of two weeks. And it’s not even an altogether new concept, because the sequel essentially builds on the premise already introduced in the first Temple Run game.

According to Imangi Studies, its sequel to its flagship Temple Run game garnered 20 million downloads in the first four days of launch alone, and that was only on the iOS platform, where Temple Run 2 was first introduced. The Android version was launched a week after. Now, Imangi says the game has garnered over 50 million donwloads in 13 days’ time.

With this feat, Temple Run 2 is now the fastest growing game, having broken Angry Birds’ record of 50 million downloads in 35 days.

The team is proud of its effort, and Imangi co-founder Keith Shepherd says that “Temple Run has evolved into something so much bigger than us,” adding that “the game has performed beyond our wildest dreams.”

But what’s the secret of Temple Run’s success? It’s not the only perpetual runner out there, as other popular games like Subway Surfers and Agent Dash. NYTimes Bits ran an article last year about how the original Temple Run shot up the App Store charts when the developers decided to give it away for free and switch to the “freemium” model instead of the previous $0.99 download. Perhaps it’s also the game’s simplicity and addictive gameplay that has earned Temple Run a lot of fans and garnered dozens of ripoff games, as well.

Have you played Temple Run 2? Check it out on Google Play. While you’re at it, check out Imangi’s tips on how to play the perpetual running game better.

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