It can’t be stated enough, just how significant this is. For a carrier to completely move away from subsidizing devices is a very bold strategy. It was a gamble that has paid off, and that’s good for everyone. Whether you love their approach or not, T-Mobile has, at least, become more transparent about how they do business with consumers.
Virgin Mobile’s new campaign, called “Retrain Your Brain” is doing its best to convince T-Mobile customers to switch to one of its unlimited plans, offering them a $100 bonus, too.
At a conference yesterday, Verizon CEO Lowell McAdam praised T-Mobile’s efforts to end subsidies. He mentioned Verizon was very interested in what T-Mobile was doing, and would be watching them closely.
Is this new way of selling services a viable business for T-Mo? Will the no subsidy model spread in the US, or is it just a false alarm?
What, you thought only smartphone manufacturers were capable of throwing public low blows against the competition? You know, like the stunts LG and HTC pulled on Samsung recently
T-Mobile has officially launched its LTE network in seven U.S. cities. Will you be switching to the carrier?
In a bold new move, T-Mobile has started pushing its “unCarrier” philosophy. This means no more contracts, and instead T-Mobile will move forward with a new plan, dubbed Simple Choice.
The new no-contract plans from T-Mobile, which are a part of its “uncarrier” strategy, are available online on the T-Mobile website. The official announcement will be during the company’s press event tomorrow.
On Tuesday, March 26, T-Mobile will flip the switch on its LTE network in seven cities across the US. See the list here.
OpenSignal data suggests that T-Mobile is testing the Galaxy S3 and Galaxy S4 on its LTE network in eight major U.S. cities.