Verizon CEO Lowell McAdam is on record as having praised T-Mobile’s new un-carrier approach. We’re fans, also... and so are many of you. It is clearly a head-turner, putting the entire industry on notice. Maybe... just maybe... this could catch on.
It can’t be stated enough, just how significant this is. For a carrier to completely move away from subsidizing devices is a very bold strategy. It was a gamble that has paid off, and that’s good for everyone. Whether you love their approach or not, T-Mobile has, at least, become more transparent about how they do business with consumers.
Virgin Mobile offers T-Mobile customers $100 to switch to its unlimited plans
At a conference yesterday, Verizon CEO Lowell McAdam praised T-Mobile’s efforts to end subsidies. He mentioned Verizon was very interested in what T-Mobile was doing, and would be watching them closely.
The Friday Debate: Is the Uncarrier model the future of phone contracts?
The new no-contract plans from T-Mobile, which are a part of its "uncarrier" strategy, are available online on the T-Mobile website. The official announcement will be during the company's press event tomorrow.