T-Mobile under John Legere has been taking the fight to Verizon, AT&T, and Sprint. The "Uncarrier" is making good progress and injecting some much-needed competition into the market. We take a look at its moves over the last year.
T-Mobile’s CEO encourages you to break your carrier’s heart this Valentine’s Day
You'd usually associate Valentine's Day with gifts, flowers, and soppy love letters, but T-Mobile is taking a slightly different view of the day, by inciting a little heartbreak. T-Mobile's CEO, John Legere, has taken to twitter to encourage us all to breakup with our carriers this Valentine’s Day.
T-Mobile helps you write your carrier a ‘break-up letter’ with a new Facebook tool
Yesterday T-Mobile took the wraps off its new 'get out of jail free' program, which will pay off your ETF costs so your family can switch to T-mobile. Now they're also helping you write a break-up letter, telling your carrier why you are leaving.
T-Mo CEO John Legere crashes AT&T’s CES party, gets kicked out by security
After some initial confusion, T-Mobile has now clarified that those who wish to finance a tablet from T-Mobile will need some form of paid relationship with uncarrier. This includes either an existing phone plan or a paid data plan.
T-Mobile ‘Uncarrier 3.0′ event will take place on October 9th
Verizon CEO Lowell McAdam is on record as having praised T-Mobile’s new un-carrier approach. We’re fans, also... and so are many of you. It is clearly a head-turner, putting the entire industry on notice. Maybe... just maybe... this could catch on.