Aside from using negative advertising by throwing unorthodox jabs at Samsung and dropping the “quietly brilliant” slogan, another key tactic employed by HTC to advertise the new One flagship has been focusing on gimmicks.
HTC had to react to the Samsung Galaxy S4 launch, so it took its new One flagship to the people in Times Square while the S4 was being shown.
As much as HTC has been making the headlines of late, they have done so for all the wrong reasons. Specifically, for a component shortage that threatened to severely push back the launch of the company’s new flagship phone.
Being down in the dumps usually is a good time to reflect on what went wrong. Here’s how HTC plans its big Android comeback and why it no longer wants to stay quiet.
HTC has pushed back the release date of the HTC One in the Netherlands, possibly making the country the first UltraPixel shortage casualty.
Industry sources say that HTC is having trouble making enough camera modules for the new HTC One. As a result, the availability of the One could be severely limited in the next months.
Some of HTC One’s main selling points will be made available on other devices, says one HTC exec. What are they?
HTC Zoe Share is now live to host user-uploaded video clips made up of photos, videos, and Zoes captured created with the HTC One.
The good news for HTC fans is that the One’s camera is as good as or better than the iPhone’s.
Damian Dinning, tweeted yesterday about how he was unimpressed (to say the least) regarding the new camera in the HTC One.