Aside from using negative advertising by throwing unorthodox jabs at Samsung and dropping the “quietly brilliant” slogan, another key tactic employed by HTC to advertise the new One flagship has been focusing on gimmicks.
HTC demoes the One in Times Square during Galaxy S4 launch (video)
As much as HTC has been making the headlines of late, they have done so for all the wrong reasons. Specifically, for a component shortage that threatened to severely push back the launch of the company’s new flagship phone.
HTC: Samsung “stole” burst mode last year, here’s our comeback plan