Historically, Nielsen measured TV ratings through a specific 25,000 television sets. However, the growing use of computers, smartphones and tablets to watch TV shows has caused a growing view that Nielson was not getting a true view of the markets TV habits.
Recently, Nielson announced that they are partnering with Facebook to track TV viewing habits of US consumers. According to Facebook, once a user logs into Facebook from a mobile device, Facebook will have the ability to take data from the user about what they are watching on the mobile device. Facebook users can opt out of tracking.
Both Nielson and Facebook have said that the data will [...]