Historically, Nielsen measured TV ratings through a specific 25,000 television sets. However, the growing use of computers, smartphones and tablets to watch TV shows has caused a growing view that Nielson was not getting a true view of the markets TV habits.
Recently, Nielson announced that they are partnering with Facebook to track TV viewing habits of US consumers. According to Facebook, once a user logs into Facebook from a mobile device, Facebook will have the ability to take data from the user about what they are watching on the mobile device. Facebook users can opt out of tracking.
Both Nielson and Facebook have said that the data will [...]
Talon for Twitter is a hot new Twitter app that boasts a number of great features and a solid, slick design. Is it worth the hype everyone’s been pumping into it? In this review, we’re going to find out. You can keep reading for the written review or check out the video above if you’d rather watch than read.Functionality
Talon falls in the middle when it comes to functionality. It isn’t the most feature heavy Twitter app out there, but it’s worlds better than the stock Twitter app and for a lot of reasons. To start, you can do all the Twittery things that Twitter users can do like browse trends, send tweets, respond, retweet, favorite, use [...]