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It can’t be stated enough, just how significant this is. For a carrier to completely move away from subsidizing devices is a very bold strategy. It was a gamble that has paid off, and that’s good for everyone. Whether you love their approach or not, T-Mobile has, at least, become more transparent about how they do business with consumers.

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The Wall Street Journal is reporting that T-Mobile intends to sweeten their offer to buyout Metro PCS. This sweetened deal will likely reduce that $15 billion loan debt the newly formed company would almost immediately assume.