The US trial over patent infringement between Apple and Samsung was big news. Whether you feel Samsung deserved to lose or not, there’s little doubt that the verdict had a big impact. However, any concerns that the long term perception of Samsung’s brand might be damaged can probably be swept aside according to a new poll from YouGov.
The charts below are based on YouGov BrandIndex’s Buzz score which is measured by asking consumers the following:
“If you’ve heard anything about the brand in the last two weeks, through advertising, news or by word of mouth, was it positive or negative?”
The first chart here [...]