Texas Instruments, makers of the famous OMAP line of processors, have been saying for a while now that they’re tired of keeping up with the big boys of the mobile industry. It used to be they could design a chip that would then be used in various products for several years. These days, it’s expected that companies launch a new device every 12 months, and that said device uses a chip that’s more advanced than the one in last year’s model. Today’s news shouldn’t come as a surprise then, TI is announcing that they’re going to let 1,700 people go.
Texas Instruments investors are calling for a radical pullback from the mobile business, one that would entail a restructuring or even a full-on market exit. Some shareholders want TI to focus on its more stable and profitable analog chip business, and leave the cutthroat mobile market to the likes of Qualcomm and Nvidia. Is that the right path for TI?
First of all, I think Nvidia has done us a great favor, and we should be thankful to them. I wouldn’t say they’ve brought all the 3D games to Android. That isn’t true or close to being true, but they’ve certainly done their part, and have tried to bring high quality games not just in content but also in graphics to the Android platform, thanks to the Tegra Zone. Unfortunately, that is also a problem, and one that may become bigger in the future as the Tegra architecture becomes more popular and is in more devices. From what we’ve seen…
Later this year, there will be a new industry standard called WiFi Display, that will start appearing in both mobile devices such as smartphones and tablets, but also smart TV’s. Both TI and Qualcomm are pushing for this standard in 2012 and we should expect at least a few devices to have it by the end of the year. Samsung and Nvidia haven’t announced anything related to this, but Samsung is one of the biggest TV manufacturers, and they are good at pushing new standards, so I’m sure they will have this, too, most likely starting with the Galaxy S3….