Surface Pro

Sometimes I don’t know if to laugh or cry. Microsoft has been responsible in so many ways for shaping the way we work and play, but at the moment it really is struggling to find its feet. The Redmond company has released its ridiculously high pricing for the Intel based Surface tablet with Windows 8 Pro, while at the same time rumors are surfacing (sorry, no pun intended) that Microsoft has ordered a cut in the production of its ARM based Surface RT tablets.

windows-blue

Even though Windows 8 has only just been released, it seems that speculation over the next version of Windows is already in full swing. If you thought that the next versions of Windows would be Windows 9, Windows 9 RT and Windows Phone 9 then it looks like you are wrong. According to various sources close to Microsoft, the Redmond company is changing the way it will package up and sell Windows. The sudden departure of Steven Sinofsky, the head of Microsoft’s Windows division, now doesn’t seem so coincidental.

steve ballmer

In the good old days, Microsoft did software and everyone else made the hardware, even on the Macintosh platform Apple made the hardware and Microsoft added Office etc. But those days are gone. Today, any serious contender in the post-PC era designs the hardware and the software. Apple do it, Google do it, Amazon do it and now, with the advent of the Surface tablet and Windows 8, Microsoft do it. Steve Ballmer, Microsoft’s CEO, has told the BBC that the Redmond company won’t stop at the Surface and that it has other hardware plans.

microsoft google amazon apple

Amazon, Apple and Google! These are clearly the biggest three companies in the tablet market, and the owners of the only three ecosystems that really matter in the mobile Universe. In tumultuous waters such as those surrounding the imminent release of Microsoft’s Windows 8, each one of these giants is looking to secure a position in their customers hearts and wallets.