Posts Tagged ‘Marketing’
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Motorola’s fun new ad highlights MotoMaker

November 26, 2014
In the whimsical world of Motorola’s new ad, MotoMaker is one guy and his mad-scientist tools, handcrafting Moto X’s on the whims of his customer alter ego. Enjoy!
 
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Watch Reggie Watts and other disgruntled family members in Samsung’s new Note ads

November 23, 2014
Samsung has released four new ads for the Note 4. Reggie Watts and an upset family play the main roles, and they explain the Note's features pretty well!
 
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Apple first, Google second, Samsung seventh in brand value in 2014

October 9, 2014
Interbrand published its annual brand value report, and technology companies are once again dominating the top 10.
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Google rolls out new full-screen ad formats for in-app viewing

October 1, 2014
Google is rolling out several new ad formats meant for full-screen viewing within smartphone and tablet apps. While this will make it easier for businesses to bring their message across, will these be obtrusive to mobile users?
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First look at Sony’s new Xperia Z3 “Demand great” campaign

September 30, 2014
Sony has launched a new Xperia Z3 marketing campaign under the slogan "Don't settle for good. Demand great." Highlighting Sony gear with inspirational real world success stories.
 
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New ad: Kristen Bell and Dax Shepard just love the Galaxy Tab S

September 16, 2014
Samsung released no fewer than seven ads following the release of the larger iPhones last week. After all the jabs at Apple, it’s good to see the Korean company focusing on its own products in its newest commercial.
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Price vs brand in the mature smartphone market

August 20, 2014
What happens as the smartphone market reaches maturity? Prices are dropping, there’s less differentiation, and earning a premium profit depends on brand power.
 
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New Galaxy S5 commercial takes a jab at the same old target

July 3, 2014
Time to reset that “134 days without a Samsung ad attacking Apple” counter. To its defense, Samsung is still trailing Apple in the United States, the market where the commercial will be aired, so, hey, at least they take on the big guy…
 
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Microsoft sends astronauts to troll Samsung’s “Terminal Galaxy 5”

May 27, 2014
Microsoft Devices, formerly Nokia’s smartphone division, sent four “Lumianauts” in search of “the Galaxy” inside Heathrow’s Terminal 5. What did they find inside? Well, not much.
 
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How to market your Android app

May 26, 2014
Since there are over 1 million apps in the Play Store, the chances of someone finding your app without any sort of promotion is literally 1 in a million.
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