Sony has launched a new Xperia Z3 marketing campaign under the slogan “Don’t settle for good. Demand great.” Highlighting Sony gear with inspirational real world success stories.
Samsung released no fewer than seven ads following the release of the larger iPhones last week. After all the jabs at Apple, it’s good to see the Korean company focusing on its own products in its newest commercial.
What happens as the smartphone market reaches maturity? Prices are dropping, there’s less differentiation, and earning a premium profit depends on brand power.
Time to reset that “134 days without a Samsung ad attacking Apple” counter. To its defense, Samsung is still trailing Apple in the United States, the market where the commercial will be aired, so, hey, at least they take on the big guy…
Microsoft Devices, formerly Nokia’s smartphone division, sent four “Lumianauts” in search of “the Galaxy” inside Heathrow’s Terminal 5. What did they find inside? Well, not much.
Since there are over 1 million apps in the Play Store, the chances of someone finding your app without any sort of promotion is literally 1 in a million.
Samsung just announced that London Heathrow Airport’s Terminal 5, one of the largest and busiest terminals in the world, will be renamed “Terminal Samsung Galaxy S5” for a two-week period.
There are several different models you can follow to monetize your Android app. Here is a look at how you can get some money back on your investment.
Oh my, Apple strikes back in its ever so entertaining feud with Samsung… This time the occasion is… Earth Day?
Paul Golden has become an adviser to HTC’s Chairwoman Cher Wong. Golden was Samsung US’s Chief Marketing Officer/VP of Strategic Marketing between 2008 and early 2012.